Brand Communications Manager

Jobtailor; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Jobtailor in Singapore seeks an experienced Public Relations professional to lead our brand and product communications. You will shape strategic plans, manage media outreach, and coordinate across internal teams to ensure cohesive messaging.

You will build and maintain strong press relationships globally, draft materials for launches, monitor coverage, and report on earned media results. This role requires writing excellence, project management, and proactive problem-solving to strengthen our

Qualifications

• At least 5 years in public relations, publicity, or external communications.
• Exceptional writing ability; clear, compelling copy under pressure.
• Experience drafting press releases, fact sheets, biographies, and related materials.
• Highly organized with strong prioritization instincts.
• Editorial judgment for launches, campaigns, and brand moments.
• Deep knowledge of earned media and press relationships.
• Confident presenting communications plans to internal stakeholders.
• Discreet and professional with sensitive information.
• Proficient in Google Workspace.

Responsibilities

• Collaborate with internal teams to develop communications plans for brand campaigns, product releases, and initiatives needing brand or press support.
• Build and maintain a network of press relationships across corporate, trade, creator, and cultural outlets globally.
• Manage day-to-day press activity including media lists, outreach, follow-ups, coverage tracking, reporting, and next steps.
• Execute communications activity for our brands across multiple internal teams.
• Draft and manage press materials and PR plans for launches and campaigns (press releases, fact sheets, bios).
• Support corporate communications including award submissions and industry recognition opportunities.
• Assist with brand reputation and crisis response by monitoring coverage and escalations.
• Provide on-the-ground support for internal and industry events as needed.
• Identify non-traditional coverage opportunities (podcasts, newsletters, creator channels).
• Work with social and digital teams to extend earned media impact beyond the press hit.

Skills

Press relations

Writing

Media outreach

PR strategy

Content creation

Crisis management

Project management

Media monitoring

Event support

Google Workspace

Job description

Responsibilities

• Collaborate closely with internal teams to develop communications plans for brand campaigns, product releases, and company initiatives that require brand or press support.
• Build and maintain a strong network of press relationships across corporate, trade, creator, and cultural outlets globally.
• Manage day-to-day press activity across internal teams and external agency partners, including media lists, outreach, follow-ups, coverage tracking, reporting, and next steps.
• Execute communications activity for our brands, working hand-in-hand across multiple internal teams.
• Draft and manage press materials and PR plans for launches and campaigns, including press releases, fact sheets, and written assets that represent us well.
• Support corporate communications efforts including award submissions and industry recognition opportunities.
• Assist with brand reputation and crisis response by monitoring coverage, tracking issues, and escalating what matters.
• Provide on-the-ground support for internal and industry events as needed.
• Identify non-traditional coverage opportunities, including podcasts, newsletters, and the creator-led channels where our audience actually lives.
• Work with social and digital teams to extend earned media impact beyond the press hit.

Qualifications

• At least 5 years of experience in public relations, publicity, or external communications.
• Exceptional writing ability; can turn complex ideas into clear, compelling copy across formats, under pressure, with minimal oversight.
• Solid experience drafting press releases, fact sheets, biographies, and similar materials with real attention to detail.
• Highly organized with strong instincts for prioritization when everything feels urgent.
• Strong editorial judgment and experience creating clear, compelling materials for launches, campaigns, and brand moments.
• Deep knowledge of the earned media landscape and press relationships genuinely built.
• Confident in presenting communications plans to internal stakeholders.
• A creative problem-solver who challenges how things have always been done.
• Discreet and professional with sensitive information, and naturally curious about everything we’re building.
• Proficient in Google Workspace.
• Brings fresh thinking because genuinely lives in the space, following the artists, platforms, debates, not just monitoring from a distance.