Brand & Commercial Marketing Manager

1590 Singapore; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global semiconductor leader is seeking a Senior Brand & Commercial Marketing Manager in Singapore. This role involves leading product launch strategies, developing comprehensive go-to-market plans, and executing digital marketing initiatives. The ideal candidate has 7–10 years of brand marketing experience, particularly in health or wellness sectors, and shows expertise in digital engagement strategies. Join a team focused on innovation and impact in health technology.

Qualifications

• 7–10 years of experience in brand marketing or commercial strategy.
• Proven success with consumer health or wellness products.
• Strong understanding of digital channels and e-commerce best practices.

Responsibilities

• Lead brand strategy for wellness products based on consumer insights.
• Develop go-to-market plans for product launches.
• Create digital marketing strategies to drive awareness and conversion.

Skills

Brand strategy

Digital marketing

Market readiness

Project management

Education

MBA or relevant graduate degree

Job description

Brand & Commercial Marketing Manager page is loaded

Brand & Commercial Marketing Manager

Apply locations Singapore, Kallang time type Full time posted on Posted Yesterday time left to apply End Date: September 30, 2025 (30+ days left to apply) job requisition id R254323

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and Twitter (X) .

Senior Brand & Commercial Marketing Manager

About the Role

We are seeking an experienced and highly driven Senior Brand & Commercial Marketing Manager to lead the end-to-end launch and commercialization of our healthcare product portfolio. As a seasoned individual contributor with deep expertise in brand strategy, digital marketing, and market readiness, you will play a pivotal role in shaping how our products show up in the world—translating consumer insight, clinical credibility, and brand positioning into integrated go-to-market strategies.

This role is ideal for someone who thrives in a fast-paced, highly collaborative startup environment but brings a CPG-level approach to brand development, digital engagement, and commercial execution. You will be the connective tissue between brand, product, digital marketing, retail readiness, and sales enablement—ensuring each launch is flawless, consumer-first, and market-optimized.

Key Responsibilities

Brand Strategy & Positioning

- Lead brand strategy development for new and existing wellness products, grounded in consumer insight and healthcare relevance.
- Define brand architecture, value propositions, and messaging frameworks that are consistent, credible, and differentiated.
- Translate clinical and scientific claims into accessible, emotionally resonant language for consumers and healthcare professionals.

Launch Readiness & Commercial Execution

- Own cross-functional launch readiness from early-stage planning through post-launch evaluation.
- Develop comprehensive go-to-market (GTM) plans, including timelines, campaign briefs, content calendars, and channel strategies.
- Partner with cross-functional teams (Product, Regulatory, Sales, Creative) to ensure launch materials are fully aligned and compliant.

Digital Marketing & Channel Strategy

- Develop and execute integrated digital marketing strategies across paid, owned, and earned channels to drive awareness, conversion, and loyalty.
- Manage the creation of digital content (landing pages, paid ads, email, social, etc.) in line with brand guidelines and commercial objectives.
- Partner with performance marketing to optimize media strategy and customer acquisition across D2C, retail, and affiliate channels.

Insights & Analytics

- Lead pre-launch and post-launch consumer insight initiatives (quant, qual, social listening) to refine strategy and measure impact.
- Track KPIs across brand health, campaign performance, and conversion metrics; translate insights into actionable recommendations.
- Conduct competitive analysis and category audits to identify whitespace and refine positioning.

What You Bring

- 7–10 years of experience in brand marketing, digital marketing, or commercial strategy, ideally in a CPG, OTC, wellness, or health-tech environment.
- Proven success in bringing consumer-facing health or wellness products to market with measurable business results.
- Deep understanding of digital channels, media planning, and e-commerce/digital shelf best practices.
- Exceptional ability to distill complex health/scientific narratives into consumer-facing messaging and content.
- Strong project management skills with the ability to lead cross-functional workstreams independently.
- Experience working in regulated environments (e.g., FDA, FTC, HIPAA) and partnering with legal/compliance teams.
- Strategic thinker with executional horsepower—you can own the plan and roll up your sleeves to bring it to life.

Preferred Experience

- Background in supplements, OTC, functional nutrition, personal care, or digital health products.
- Familiarity with wellness trends, lifestyle marketing, and healthcare-adjacent consumer behavior.
- Experience collaborating with agencies and freelancers (creative, digital, PR, or scientific communications).
- MBA or relevant graduate degree a plus.

This is an opportunity to bring together brand storytelling, digital precision, and healthcare credibility—helping build products that make people feel better, live better, and trust what they’re putting in their bodies.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

Job Req Type: ExperiencedRequired Travel: Yes, 10% of the timeShift Type: 1st Shift/Days

About Us

Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and Twitter (X) .

Come join ADI – a place where Innovation meets Impact. For more than 55 years, Analog Devices has been inventing new breakthrough technologies that transform lives. At ADI you will work alongside the brightest minds to collaborate on solving complex problems that matter from autonomous vehicles, drones and factories to augmented reality and remote healthcare.

ADI fosters a culture that focuses on employees through beneficial programs, aligned goals, continuous learning opportunities, and practices that create a more sustainable future.