Brand and Marketing Manager, SEA

KENDO BRANDS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Brand and Marketing Manager to lead the sales and marketing strategies for a portfolio of beauty brands in the SEA region. This dynamic role involves collaborating with global brand teams, retail partners, and executing impactful marketing campaigns. The ideal candidate will possess a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. Join a forward-thinking organization that values creativity and collaboration, where your contributions will significantly influence brand success and customer engagement.

Benefits

Health Insurance

Flexible Working Hours

Employee Discounts

Professional Development Opportunities

Qualifications

• 6 to 8 years of experience in a Brand or Marketing role, preferably in the Beauty industry.
• Strong organizational skills and attention to detail.

Responsibilities

• Oversee implementation of sales and marketing strategies for Kendo brands.
• Collaborate with retail partners and lead brand strategy meetings.
• Plan and execute marketing plans in accordance with brand guidelines.

Skills

Strategic Thinking

Brand Management

Marketing Strategy

Analytical Skills

Interpersonal Skills

Education

Bachelor's Degree in Marketing or Business

Tools

CRM Software

Digital Marketing Tools

Job description

Role Summary

The Brand and Marketing Manager role oversees the implementation of sales and marketing strategies within the SEA region for a portfolio of Kendo brands. The Brand and Marketing Manager will be directly responsible for delivering on the KPI targets including Retail Sales, Wholesales & budget objectives for Fenty Beauty. This is a 360 degree role, owning all brand management and marketing functions for their brands.

Role Description

Brand Management

• Work in partnership with Planning Team to set, review and analyse retail/wholesale targets on a weekly basis
• Partner with the Global Brand Management and Marketing teams to set yearly brand and marketing strategies for all brands ensuring alignment with all key stakeholders
• Collaborate with retail partners on joint business planning, lead brand strategy meetings and lead negotiations to secure the best support within Sephora
• Collaborate closely with Retail & Education Team to ensure brand message is cascaded via BAs to consumers
• Work closely with global brand partners and champion the needs for the region

Planning

• Partner with the Planning Manager to ensure product forecasts, inventory and obsolescence plans are all aligned to the brand strategies
• Lead the planning and forecasting of new product launches and negotiate placement of new product pipeline with retail partners
• Partner with the Planning Manager and Retail Manager to ensure healthy stock levels are maintained at all times, especially on key bets and top SKUs

Marketing

• Plan and execute marketing plans for newness and core in region, in accordance to brand guidelines
• Monitor the effectiveness of marketing activities and refine concepts and strategies into innovating marketing activities that address business objectives
• Have a social and digital first mindset expertly developing innovative digital and social components into the core brand marketing strategies and partnering with Sephora to ensure integration of brand campaign assets into their digital media and social animation plans
• Partner with Sephora CRM team to implement a communication schedule leveraging Sephora loyalty programs and identify new opportunities to reach new and engage customers in the brand
• Partner with the PR and Social Media Manager to ensure that all PR and social media strategies align with overall brand objectives
• Manage marketing budgets to ensure ROI targets are achieved for brand
• Define pricing strategy for new launches

Visual Merchandising

• Responsible for overall in-store merchandising and gondola updates, ensuring it meets brand guidelines and is updated seasonally to reflect new launches and discontinuations

General

• Prepare monthly and post-launch reports, providing feedback and recommendations to Global teams
• Influence the overall Kendo SEA culture by proactively engaging with all members of the team and helping to foster a culture of collaboration, entrepreneurship and creativity
• Implement processes and procedures to improve effectiveness and efficiency for the brand and marketing function

Role Requirement

• 6 to 8 years’ of relevant experience in a Brand or Marketing role, preferably from Beauty industry
• Strategic thinker and brand builder
• Team player that inspires others and collaborates cross functionally
• The ability to work in a fast-paced environment and juggle multiple priorities
• Strong organizational, keen attention to detail, follow-up skills
• Strong business acumen and analytical skills, results-oriented
• Good interpersonal skills high level of integrity
• Can do attitude, flexible with an ability to work with a level of ambiguity
• Ability to deploy ideas effectively and present to Senior Management