Brand and Marketing Manager

Koufu Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A food and beverage company in Singapore is seeking a Marketing Manager to oversee brand development and marketing communication initiatives. The ideal candidate will have a degree in Marketing/Communications, at least 2 years of supervisory experience, and a strong background in brand management within the F&B industry. This role includes managing campaigns, coordinating with various departments, and generating marketing reports.

Qualifications

• At least 2 years of experience in a supervisory role.
• Experience in brand management in the F&B industry.

Responsibilities

• Lead consumer and brand learning plan development and oversee research studies.
• Identify and execute projects/campaigns for brand development.
• Manage service partners and build relationships with key media.

Skills

Excellent interpersonal skills

Brand management experience

Ability to thrive in a fast-paced environment

Education

Diploma or Degree in Marketing / Communications

Job description

DUTIES AND RESPONSIBILITIES:

• Leads consumer and brand learning plan development and oversees execution and findings of research studies

• Build and increase company-wide awareness about key developments

• Identify, plan and execute projects/campaigns for brand development

• Analyse and evaluate effectiveness of each project / launch

• Manage service partners and build good relationship with key media for events/activities

• Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives

• Execution of company marketing communication initiatives that are aligned with Brand positioning and philosophy

• Trade mark registration and related matters

• Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company

• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar

• Stay current on market trends and competitive activity

• Develop promotional programmes and managing marketing budget

• Oversees the planning and conducting of market research

• Work collaboratively with in-house or external design agencies to execute designs

• Analyse and evaluate effectiveness of each project / launch

• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials

• To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.

• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.

• Generate and prepare weekly and monthly marketing reports for the Operation and Management’s review

REQUIREMENTS:

• Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role

• Must have experience in brand management in F&B industry

• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment