Brand and Marketing Manager

Koufu Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead brand management initiatives. This role involves developing and executing comprehensive marketing strategies, managing campaigns, and building relationships with key media partners. You will be responsible for overseeing market research, promotional programs, and ensuring alignment with the company's brand philosophy. If you thrive in a fast-paced environment and have a passion for brand development in the F&B sector, this is an exciting opportunity to make a significant impact in a vibrant company.

Qualifications

• At least 2 years in a supervisory role within brand management.
• Experience in the F&B industry is essential.

Responsibilities

• Lead development and execution of consumer and brand learning plans.
• Manage marketing communication initiatives aligned with brand positioning.
• Collaborate with departments for campaign delivery and project implementation.

Skills

Brand Management

Interpersonal Skills

Project Management

Market Research

Education

Diploma or Degree in Marketing / Communications

Job description

DUTIES AND RESPONSIBILITIES:

• Leads consumer and brand learning plan development and oversees execution and findings of research studies
• Build and increase company-wide awareness about key developments
• Identify, plan and execute projects/campaigns for brand development
• Analyse and evaluate effectiveness of each project / launch
• Manage service partners and build good relationship with key media for events/activities
• Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives
• Execution of company marketing communication initiatives that are aligned with Brand positioning and philosophy
• Trade mark registration and related matters
• Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company
• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
• Stay current on market trends and competitive activity
• Develop promotional programmes and managing marketing budget
• Oversees the planning and conducting of market research
• Work collaboratively with in-house or external design agencies to execute designs
• Analyse and evaluate effectiveness of each project / launch
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
• To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Generate and prepare weekly and monthly marketing reports for the Operation and Management’s review

REQUIREMENTS:

• Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role
• Must have experience in brand management in F&B industry
• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment