Brand and Marketing Assistant Manager (F&B)

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading F&B chain seeks a dynamic Assistant Branding and Marketing Manager to enhance brand visibility and drive growth. This role is pivotal in executing marketing initiatives, managing promotional programs, and leveraging data for informed decision-making. The ideal candidate will have a degree in Marketing, with experience in the F&B sector and excellent project management skills.

Qualifications

• Minimum 2 to 3 years experience in a similar/supervisory role.
• Experience in F&B retail marketing is preferred.
• Fluent in English and Chinese with writing skills.

Responsibilities

• Plan and execute marketing and promotional programs.
• Evaluate market information and monitor competitors’ activities.
• Manage website and social media presence.

Skills

Project Management

Data Utilization

Communication

Time Management

Education

University Degree in Marketing or equivalent

Job description

Job Summary
We are seeking a dynamic and creative Assistant Branding and Marketing Manager to join our team in driving the growth and visibility of our established F&B chain, with over 80 outlets across Singapore. This role supports the strategic development and execution of branding and marketing initiatives to strengthen brand equity, increase customer engagement, and drive footfall.

Key Responsibilities:

· Plan and execute marketing and promotional programmes that support the retail stores in achieving store and corporate business goals

· Formulates, plans and manage A&P activities to achieve sales revenue and profit, and ensuring effective utilization of A&P budget

· Evaluate market information and monitor competitors’ activities and industry trends

· Website & Social Media Management

· Implements, standardizes and executes creative store displays for campaigns, product

launches and promotions

· Sponsorships

· Any other duties as assigned

Job Specifications:

Skills:

· Excellent project management skills

· Able to see through projects from start to end, including pre-planning, execution and post mortem

· Able to utilise data for decision making and generating reports for management reporting

· Able to work independently and to meet tight deadlines

· Good command of the English & Chinese Language and writing skills

· Able to communicate efficiently with team members of all levels

Education:

· University Degree in Marketing, or equivalent

Experience:

· Minimum 2 to 3 years experience in a similar/supervisory role

· Experience in F&B retail marketing