Brand and Digital Communications and Marketing - 6 month contract

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is seeking an experienced Brand and Digital professional for a 6-month maternity cover role. The candidate will drive brand enhancement and digital initiatives, oversee website management, and implement SEO strategies. Strong leadership and stakeholder management skills are essential to succeed in this strategic role.

Qualifications

• 8+ years in digital marketing and brand management.
• Proven success in large-scale brand implementation projects.
• Experience navigating government or large enterprise environments.

Responsibilities

• Spearhead brand implementation and digital asset management.
• Lead stakeholder management to ensure brand consistency.
• Develop and implement SEO strategy across web assets.

Skills

SEO strategy

CRM systems

Stakeholder management

Project management

Tools

HubSpot

Job description

6-month maternity cover contract

About The Role

We are seeking an experienced Brand and Digital professional to provide maternity coverage for our Team Lead position. This strategic role will drive the companies brand enhancement and digital initiatives during a crucial implementation phase of our enhanced brand strategy, while managing our expanding digital ecosystem.

• Duration: 6 months maternity cover

• Role Type: Maternity cover

Job Scope: What You'll Do

Brand Implementation s Engagement

• Spearhead the implementation of the companies enhanced brand architecture framework, including:

  • Brand attribution framework deployment

  • New design system rollout for sub-brands

  • Development of comprehensive brand manifesto

  • Creation of practical implementation playbooks

• Design and execute an organisation-wide brand adoption programme through:

  • Targeted training workshops

  • Brown bag sessions

  • Stakeholder engagement initiatives

• Lead complex stakeholder management across divisions to ensure brand consistency while addressing diverse operational needs

Digital Asset Management s Optimisation

Digital Platform Leadership

• Co-lead corporate website management

• Orchestrate content strategy and user experience improvements across our digital ecosystem

• Drive the enhancement and integration of digital touchpoints

Content & CRM Excellence

• Develop and implement SEO strategy across web assets

• Continue to shape and execute content strategy and growth with the support of SEO/content agency and freelance writers

• Oversee end-to-end CRM implementation, including:

  • System architecture and workflow design

  • User adoption and training

  • Database management and optimisation

Data Analytics s Insights

• Manage quarterly brand health tracking initiatives / research

• Translate data insights into actionable communications and content strategies

• Implement comprehensive tracking and attribution systems across digital platforms

• Design measurement frameworks for digital initiatives

Required Work Experience: We Are Looking for Someone With Professional Experience

• 8+ years in digital marketing and brand management

• Proven success in:

  • Large-scale brand implementation projects

  • Digital platform management

  • Training and change management

  • Team leadership

• Experience navigating government or large enterprise environments

Required Skills:

Technical Competencies

• SEO strategy and implementation

• CRM systems and workflows (preferably HubSpot)

• Brand guidelines development and deployment

Leadership Capabilities

• Strategic thinking with strong execution focus

• Exceptional stakeholder management across all levels

• Ability to translate complex frameworks into actionable plans

• Change management expertise

• Project management excellence

What Sets You Apart

• Experience in public sector communications

• Track record of successful brand transformation projects

• Proven ability to balance multiple stakeholder needs

• Strong understanding of digital platforms

Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOLKELLY job application platform - GO Mobile.

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PERSOLKELLY Singapore Pte Ltd

UEN No. 200007268E

EA Reg. ID: R25129547 (Wan Muhammad Nafieq bin Wan Dzahanurin)

EA License No.: 01C4394