Big Campaigns Associate, Singapore Marketing

Shopee; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading e-commerce platform in Singapore is seeking a Marketing Campaign Manager to lead strategy and execution for high-impact sales events. The role requires excellent communication and project management skills, alongside a willingness to take charge of new challenges. Candidates with prior experience in e-commerce or marketing are preferred, but fresh graduates are welcome. The position offers a dynamic environment focused on enhancing sales performance.

Qualifications

• Good command of English, communication and writing skills.
• Excellent stakeholder and project management skills.
• Independent and self-motivated with team spirit.
• Analytical thinker with good problem-solving skills.
• Prior experience in e-commerce or Marketing preferred.

Responsibilities

• Take ownership of high-impact campaigns for major sales events.
• Drive initiatives to meet sales targets and enhance performance.
• Collaborate across internal teams for campaign execution.
• Optimize campaign performance using data-driven insights.
• Conduct competitor analysis for market trends.

Skills

Good command of English

Stakeholder management

Project management

Analytical thinking

Problem-solving

Communication skills

Job description

Our Marketing teams conceptualise and implement go-to-market activities to increase engagement and visibility. The Marketing Campaigns team is responsible for in-app campaign planning and promotional strategy to drive buyer conversion for the Singapore market.

Job Description:

• Take ownership of high-impact campaigns by leading the full strategy and execution of major sales events, including our Double Digit Sales such as 9.9 and 11.11
• Drive initiatives and key mechanics to help achieve topline targets. Engage in brainstorming innovative campaigns aimed at enhancing sales performance
• Collaborate and coordinate across internal stakeholders (and other marketing functions (e.g. Social Media, Partnerships) for campaign creation and execution
• Enhance user-facing features to create more interactive and engaging shopping experiences
• Use data to guide decision-making, continuously optimising campaign performance through new mechanics and engagement strategies
• Keep abreast of trends on other e-commerce platforms and broader industry developments through comprehensive competitor analysis

Requirements:

• Good command of English, communication and writing skills
• Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations, and coordinate with counterparts across internal stakeholders under tight timelines.
• Independent and self-motivated. Enjoys challenges and takes ownership of tasks. Flexible to take on new, unfamiliar, and difficult tasks or projects
• An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
• Reliable and possess strong team spirit. Able to work collaboratively, is patient, and has good social skills
• Prior experience in e-commerce, Marketing (including agencies) or equivalent roles is preferred. Fresh graduates with no prior experience are welcomed