B2C, Go to Market, Assistant Manager

SOURCEO PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A dynamic company is seeking a Marketing Assistant Manager to lead marketing initiatives aimed at enhancing customer acquisition and retention. The ideal candidate will have 5-10 years of experience in B2C marketing, hands-on expertise with various digital tools, and strong analytical abilities. Responsibilities include executing campaigns and managing projects effectively to promote customer engagement.

Qualifications

• 5-10 years of marketing experience in B2C or customer-centric industries.
• Hands-on experience in executing digital and offline campaigns.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Support the development and execution of marketing initiatives.
• Drive customer acquisition, engagement, and retention.
• Manage projects effectively to ensure timely delivery.

Skills

Analytical skills

Project management

Communication skills

Digital campaign execution

Tools

Meta Ads Manager

Google Ads/Analytics

CRM tools (e.g., Salesforce, HubSpot)

Design tools (e.g., Canva, Adobe Suite)

Job description

About the Role

We are looking for a dynamic and hands-on Marketing Assistant Manager to support the development and execution of marketing initiatives that drive customer acquisition, engagement, and retention.

Requirements

• 5-10 years of marketing experience, preferably in B2C or customer-centric industries
• Hands-on experience in executing digital and offline campaigns
• Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent project management and communication skills

Preferred Qualifications

• Background in telecommunications, fintech, or digital-first consumer brands
• Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)
• Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies