B2C Content Marketing Lead – Social Media Writing

Salt Digital Recruitment; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global financial technology company seeks a Content Marketing Lead to launch a new product in Singapore. The role focuses on creating audience engagement through strategic content across social media, supported by substantial marketing investments. The ideal candidate should have a strong interest in fintech and experience in growing social media audiences.

Benefits

Work-life balance

Personal growth opportunities

Supportive team environment

Qualifications

• Experience in content marketing and social media management.
• Strong interest in trading, crypto, and fintech.
• Previous newsroom experience is a plus.

Responsibilities

• Strategise, execute, and optimise content across social media.
• Manage a team to create a content calendar.
• Grow audience and followers for a new product launch.

Skills

Content Strategy

Social Media Management

Audience Growth

Writing

Knowledge of Fintech

Job description

From Zero to Hero

Our client, a global financial technology and trading company is looking to hire Marketeers for different roles as they are in the exciting phase of launching a new product in Singapore.

They are looking at a Content Marketing Lead to strategise, execute and optimise their writing content across Social Media.

You will be managing a team of 2 to come up with your content calendar and ideas. The overall objective is to create an audience for this new product and convert them into customers.

Resources? No problem, they are highly investing and believing in marketing so you will have the support to try different approaches, across different channels.

If you haven’t worked in the fintech industry, it is ok! However, if you have a strong interest and knowledge in trading, crypto and fintech, you are welcome!

You also are experienced in growing audience and followers in social channels because the main goal here is to launch a brand with no audience yet. A newsroom experience, writing articles for these topics is highly appreciated.

You will join a talented team in a company fostering personal growth and work life balance, and where turnover is low and employees are happy.

Apply today !

CEI No: R2093683 / EA No: 07C3147

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2505-353404

Salary: Negotiable

Salary per: annum

Job Duration:

Job Start Date: 03/07/2025

Job Industries: Marketing

Job Locations: Singapore

Job Types: Permanent

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