B2B Strategy Lead

DENTSU SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 150,000 - 220,000; Full time

Job summary

A leading company in the marketing sector is looking for a B2B Strategy Lead to drive innovative solutions and partnerships in APAC. The role requires exceptional strategic thinking and over 15 years of experience in data-driven marketing, aiming to foster relationships and guide clients through complex challenges. Candidates should possess strong leadership skills and the ability to thrive in a collaborative environment, contributing significantly to growth within both B2B and B2C contexts.

Qualifications

• 15+ years’ experience in B2B strategy and data-driven marketing required.
• Strong capability to thrive in a matrix organization and lead teams.
• Proven ability for thought leadership and articulating complex ideas.

Responsibilities

• Act as a strategic partner to key clients and lead integrated strategies.
• Define and implement ABM/ABX solutions to align with client needs.
• Spearhead innovation initiatives leveraging data and digital solutions.

Skills

Data-driven marketing

B2B strategy

CX transformation

Omni-channel marketing

Communication

Presentation

Leadership

Education

Bachelor’s Degree

Job description

Job Title: B2B Strategy Lead, APAC

About Dentsu

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Role purpose

In the realm of strategic problem-solving, we are not just a team; we are a collective force

of similarly minded individuals drawn from diverse backgrounds. United by a shared

passion for creativity, customer experience (CX), and media, we embody a T-shaped team

structure. Each of us possesses a core competency while also being lateral thinkers,

enabling us to seamlessly traverse between these essential pillars from B2C and B2C

perspective.

About our APAC Integrated Strategy team

As a dynamic part of the dentsu family, our team thrives on turning unique client

challenges into unparalleled opportunities for growth. We work collaboratively with a

brilliant range of clients, employing our lateral horizontality to create innovative solutions

that transcend traditional boundaries.

• Future-Facing, Never Before: Our mission transcends the ordinary. We are architects of the future, propelling brands towards transformative growth.
• Innovating to Impact: Culture, Society, and the Future: We don't just create campaigns; we design experiences that shape culture, drive societal change, and invent the future. This is what we call modern creativity.
• Intentional Problem-Solving: We approach briefs with intention, interrogating them until the problem reveals its secrets. We birth expansive platform-level ideas that embed themselves in culture and induce behavioral shifts.
• Purposeful Simplicity: We purposely design strategies that embody beautiful simplicity, swiftly implementable and scalable.
• A Force for Good: We are more than advocates; we are a force for good. Embracing the philosophy of Sanpo Yoshi, our belief that work should forge stronger connections between individuals and the brands that serve them.
• Champions of the ‘++’: We fight against myopic views and reductive perspectives, championing work that is expansive and crosses multiple disciplines. We believe in building bridges, not walls.

About the specific role

Reporting to the Chief Strategy Officer, dentsu APAC, with a dotted line to the Head of B2B,

the B2B Strategy lead is tasked with leading thinking and partnerships across practices and

owning dentsu’s global and APAC ABM/ABX solution. This role focuses on acting as a

strategic partner to top-tier B2B clients, leading cross-practice strategic initiatives, and

fostering growth through innovative solution development and thought leadership.

A large part of the role will also be driving B2B opportunities from our existing B2C client

contracts.

Key Responsibilities

Strategic Client Partnership:

• Act as a strategic partner to key global and APAC Accelerator clients, collaborating

with Integrated Client Leads and Practice Area Leaders to align on client objectives

and develop growth-focused strategies.

• Cultivate strong, trusted relationships with senior client stakeholders, helping them

navigate strategic challenges and opportunities.

Business Development and Pitch Leadership:

• Lead the strategic component APAC B2B pitches, framing challenges and

developing insights-driven narratives.

• Partner with growth officers and client leads to create integrated strategies that

drive business outcomes and position Dentsu as a strategic partner of choice.

ABM/ABX Solution Leadership:

• Define and implement a comprehensive vision for the ABM/ABX solution that aligns

with client needs and industry advancements.

• Continuously evolve the ABM/ABX framework by integrating new capabilities and

technologies to maintain a competitive edge.

• Oversee the development of ABM/ABX solutions as scalable offerings that

contribute to Dentsu’s market differentiation.

• Develop and promote a strong point of view on ABM/ABX and B2B marketing

through whitepapers, webinars, and participation in industry events.

Thought Leadership and Industry Engagement:

• Build external relationships with thought leaders and third-party resources to

enhance credibility and market presence.

• Lead the creation of vertical-specific “Centers of Excellence” that leverage internal

talent to produce thought leadership and strategy playbooks.

• Collaborate and network with broader B2B community to create and customize

global thought leadership for APAC (eg Superpowers)

Team Growth and Leadership:

• Potential to grow team and lead new hire B2B strategists, fostering development

through training, platform certifications, and alignment with best practices.

• Encourage a collaborative culture that emphasizes knowledge-sharing, leading to

the development of case studies, award-winning work, and published insights.

Innovation and Emerging Solutions:

• Spearhead innovation initiatives that leverage data, AI, and digital solutions to

create forward-thinking, actionable marketing strategies.

Horizontally collaborate with wider strategy community:

• As part of the APAC regional strategy team, you will collaborate with wider team and

contribute your expert perspective on broader initiatives.

Key Qualifications

• Bachelor’s Degree required.
• 15+ years’ experience in data-driven marketing, B2B strategy, CX transformation, and omni-channel marketing, with deep expertise in ABM/ABX.
• Significant experience leading client engagements and strategic development within an agency or consulting firm.
• Proven thought leadership and strong ability to articulate complex ideas into actionable client strategies.
• Excellent communication, presentation, and leadership skills.
• Demonstrated capability to thrive in a matrixed organization, driving collaboration and alignment across teams.
• Willingness to travel 20-50%.

dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Keeping Connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com