B2B Sales Representative Singapore

Aktin; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Market from scratch

High ownership

Strong brand

International expansion

Performance bonus

Career growth

Job summary

Vilgain in Singapore is seeking a driven B2B Sales Representative to establish the brand in a greenfield market. You will actively seek new accounts, present products, negotiate deals, and build long-term partnerships with retailers, gyms, and distributors.

You will spend significant time in the field, meeting clients face-to-face, expanding listings, and delivering on revenue targets, with ownership of your pipeline and a hands-on, entrepreneurial approach.

Qualifications

• B2B sales experience in relevant sectors (F&B, FMCG, nutrition, retail)
• Hunter who enjoys cold outreach and new client acquisition
• Field sales with regular client visits and in-person meetings
• Knowledge of Singapore’s commercial landscape is a plus
• Proven ability to build and manage a sales pipeline
• Entrepreneurial mindset with ownership of territory
• Strong verbal and written English communication
• Willingness to travel frequently within Singapore

Responsibilities

• Own New Business: identify and approach new B2B customers across relevant channels
• Be Out in the Market: meet clients in person, visit stores, attend events
• Prospect & Acquire: build pipeline via outreach, referrals, and research
• Sell the Brand: present Vilgain’s products and value proposition
• Negotiate & Close: lead negotiations and close accounts
• Build Relationships: engage buyers, owners, category managers, decision-makers
• Grow Existing Accounts: expand listings and increase sales
• Bring Market Insights: share feedback with HQ
• Own Your Numbers: manage pipeline and revenue targets

Skills

B2B sales

Hunter mentality

Field sales

Singapore market

Commercial drive

Entrepreneurial mindset

Communication

Mobility

Job description

Vilgain is a premium European nutrition brand built around our “Quality First” philosophy. By combining uncompromising nutritional profiles with exceptional taste, we have established ourselves as a leading lovebrand in Central Europe. As we expand internationally, we are now looking for a driven B2B Sales Representative to help build Vilgain’s presence in Singapore.

This is a hands-on sales role in a greenfield market. You will be out in the market, meeting potential customers, opening new accounts, presenting our products, negotiating deals, and building long-term relationships with partners. You’ll have a high level of ownership and the opportunity to play a key role in establishing Vilgain in Singapore.

What You’ll Do

• Own New Business: Proactively identify and approach new B2B customers across retail, specialty stores, gyms, HORECA, distributors, and other relevant channels.
• Be Out in the Market: Spend a significant part of your time meeting clients in person, visiting stores and businesses, attending industry events, and building relationships on the ground.
• Prospect & Acquire: Build your own pipeline through cold outreach, networking, referrals, market research, and personal meetings. Turn prospects into long-term customers.
• Sell the Brand: Present Vilgain’s products and value proposition to potential partners and demonstrate why our quality, product range, and brand can win in the Singaporean market.
• Negotiate & Close: Lead commercial negotiations, prepare offers, agree on terms, and close new accounts.
• Build Relationships: Develop strong relationships with buyers, owners, category managers, and other key decision-makers.
• Grow Existing Accounts: Identify opportunities to increase sales, expand product listings, and develop successful partnerships.
• Bring Market Insights: Stay close to customers and competitors and share insights with our HQ to help us understand what works in Singapore.
• Own Your Numbers: Take responsibility for your pipeline, activity levels, new customer acquisition, revenue, and overall sales performance.

Your Profile

• B2B Sales Experience: Proven experience in B2B sales, business development, or account acquisition, ideally within Food & Beverage, FMCG, nutrition, retail, or consumer goods.
• Hunter Mentality: You genuinely enjoy winning new business. You are comfortable with cold outreach, rejection, and starting conversations with people who don't know the brand yet.
• Field Sales Experience: You enjoy being out with customers rather than behind a desk. Regular client visits and face-to-face meetings are a natural part of how you sell.
• Singapore Market Knowledge: You understand the local commercial landscape and ideally already have a relevant network across retail, HORECA, distributors, gyms, or specialty stores.
• Commercial Drive: You are motivated by measurable results and know how to build a pipeline, manage opportunities, negotiate, and close.
• Entrepreneurial Mindset: You are comfortable building something from scratch and taking ownership without a predefined playbook.
• Communication: Excellent spoken and written English and the confidence to communicate with business owners, buyers, and senior decision-makers.
• Mobility: You are comfortable with frequent travel across Singapore for client meetings and business development activities.

What We Offer

• Build a Market from Scratch: Take a hands-on role in establishing Vilgain in Singapore and directly influence our success in the market.
• High Ownership: You will have the freedom to shape your territory, build your pipeline, and decide how to win customers.
• A Brand People Want to Sell: Represent a fast-growing European nutrition brand with a strong product portfolio and a clear Quality First philosophy.
• International Environment: Work closely with our European HQ and become part of Vilgain’s international expansion.
• Performance-Based Growth: Competitive compensation with a performance-based bonus linked to your commercial results.
• Career Growth: As the Singapore business grows, so does the opportunity to take on more responsibility and grow into a larger commercial role.