B2B Sales Representative Singapore

Vilgain Inc.; Singapore; On-site; SGD 60,000 - 110,000; Full time

Benefits offered by this job

Build a Market from Scratch

High Ownership

A Brand People Want to Sell

International Environment

Performance-Based Growth

Career Growth

Job summary

Vilgain is expanding its presence in Singapore and seeks a driven B2B Sales Representative to build partnerships with retailers, gyms, distributors, and other channels.

You will own the end-to-end sales process, from prospecting and cold outreach to closing deals, while working closely with our European HQ to maintain the Quality First philosophy. Regular travel across Singapore is expected.

Qualifications

• B2B sales experience in Food & Beverage, FMCG, nutrition, or consumer goods.
• Hunter mentality with cold outreach and deal closing.
• Field sales experience with regular client visits and in-person meetings.
• Knowledge of Singapore commercial landscape and local networks.

Responsibilities

• Own New Business: proactively identify and approach new B2B customers across retail, specialty stores, gyms, HORECA, distributors, and other relevant channels.
• Be Out in the Market: spend significant time meeting clients in person, visiting stores and businesses, and attending industry events.
• Prospect & Acquire: build your pipeline through cold outreach, networking, referrals, market research, and personal meetings.
• Sell the Brand: present Vilgain’s products and value proposition to partners and demonstrate quality and breadth of range.
• Negotiate & Close: lead negotiations, prepare offers, agree on terms, and close new accounts.
• Build Relationships: develop strong relationships with buyers, owners, category managers, and other decision-makers.
• Grow Existing Accounts: identify opportunities to increase sales and expand listings.
• Bring Market Insights: share customer and competitor insights with HQ to tailor Singapore strategy.
• Own Your Numbers: manage pipeline, activity, and revenue targets.

Job description

Vilgain is a premium European nutrition brand built around our “Quality First” philosophy. By combining uncompromising nutritional profiles with exceptional taste, we have established ourselves as a leading lovebrand in Central Europe. As we expand internationally, we are now looking for a driven B2B Sales Representative to help build Vilgain’s presence in Singapore.

This is a hands-on sales role in a greenfield market. You will be out in the market, meeting potential customers, opening new accounts, presenting our products, negotiating deals, and building long-term relationships with partners. You’ll have a high level of ownership and the opportunity to play a key role in establishing Vilgain in Singapore.

What You’ll Do

• Own New Business: Proactively identify and approach new B2B customers across retail, specialty stores, gyms, HORECA, distributors, and other relevant channels.

• Be Out in the Market: Spend a significant part of your time meeting clients in person, visiting stores and businesses, attending industry events, and building relationships on the ground.

• Prospect & Acquire: Build your own pipeline through cold outreach, networking, referrals, market research, and personal meetings. Turn prospects into long-term customers.

• Sell the Brand: Present Vilgain’s products and value proposition to potential partners and demonstrate why our quality, product range, and brand can win in the Singaporean market.

• Negotiate & Close: Lead commercial negotiations, prepare offers, agree on terms, and close new accounts.

• Build Relationships: Develop strong relationships with buyers, owners, category managers, and other key decision-makers.

• Grow Existing Accounts: Identify opportunities to increase sales, expand product listings, and develop successful partnerships.

• Bring Market Insights: Stay close to customers and competitors and share insights with our HQ to help us understand what works in Singapore.

• Own Your Numbers: Take responsibility for your pipeline, activity levels, new customer acquisition, revenue, and overall sales performance.

Your Profile

• B2B Sales Experience: Proven experience in B2B sales, business development, or account acquisition, ideally within Food & Beverage, FMCG, nutrition, retail, or consumer goods.

• Hunter Mentality: You genuinely enjoy winning new business. You are comfortable with cold outreach, rejection, and starting conversations with people who don't know the brand yet.

• Field Sales Experience: You enjoy being out with customers rather than behind a desk. Regular client visits and face-to-face meetings are a natural part of how you sell.

• Singapore Market Knowledge: You understand the local commercial landscape and ideally already have a relevant network across retail, HORECA, distributors, gyms, or specialty stores.

• Commercial Drive: You are motivated by measurable results and know how to build a pipeline, manage opportunities, negotiate, and close.

• Entrepreneurial Mindset: You are comfortable building something from scratch and taking ownership without a predefined playbook.

• Communication: Excellent spoken and written English and the confidence to communicate with business owners, buyers, and senior decision-makers.

• Mobility: You are comfortable with frequent travel across Singapore for client meetings and business development activities.

What We Offer

• Build a Market from Scratch: Take a hands-on role in establishing Vilgain in Singapore and directly influence our success in the market.

• High Ownership: You will have the freedom to shape your territory, build your pipeline, and decide how to win customers.

• A Brand People Want to Sell: Represent a fast-growing European nutrition brand with a strong product portfolio and a clear Quality First philosophy.

• International Environment: Work closely with our European HQ and become part of Vilgain’s international expansion.

• Performance-Based Growth: Competitive compensation with a performance-based bonus linked to your commercial results.

• Career Growth: As the Singapore business grows, so does the opportunity to take on more responsibility and grow into a larger commercial role.

See yourself in this role?