B2B Sales Representative - Polyurethane Products

MEKA INNOVATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading industrial sales company is seeking a B2B Sales Representative in Singapore. The role involves driving new business, engaging with distributors and clients, and managing a sales pipeline. Ideal candidates will have 3–6 years of B2B sales experience in industrial products and excellent negotiation skills. This position offers a competitive base salary with performance-based commission and future leadership opportunities.

Benefits

Competitive base salary + performance-based commission

Opportunity for future sales leadership roles

Technical and marketing support

Chance to shape go-to-market strategy

Qualifications

• 3–6 years of B2B sales experience in industrial products or MRO.
• Experience selling to distributors, OEMs, or manufacturing companies preferred.

Responsibilities

• Identify and target distributors and industrial buyers.
• Drive outbound prospecting through various channels.
• Build and manage a pipeline of qualified opportunities.
• Present the product portfolio to clients.
• Negotiate terms and agreements.
• Secure partnerships with distributors.

Skills

Proactive prospecting

Excellent communication

Negotiation skills

Ability to build rapport

Organized and self-driven

Education

Diploma or degree in Business, Engineering, or related field

Job description

Role Overview

We are seeking a B2B Sales Representative to spearhead our market entry into Singapore. This is a new business acquisition role focused on opening doors with industrial distributors, OEMs, and system integrators. The right candidate is a proactive go-getter who thrives on cold outreach, building relationships, and winning new accounts.

Key Responsibilities

• New Business Development: Identify and target distributors, importers, and industrial buyers in key sectors (packaging, logistics, automation, petrochemical, maritime, construction).
• New Business Development: Drive outbound prospecting (calls, LinkedIn, visits, trade shows).
• New Business Development: Build and manage a pipeline of qualified opportunities.
• Client Engagement: Present the PolyUrethane product portfolio to procurement teams, distributors, and technical buyers.
• Client Engagement: Understand client requirements and raise technical support, if necessary.
• Client Engagement: Negotiate terms, pricing, and supply agreements.
• Distributor/Channel Acquisition: Secure partnerships with top industrial distributors in Singapore.
• Distributor/Channel Acquisition: Support onboarding of PolyUrethane products into catalogs/e-commerce platforms (e.g. RS, MISUMI, Moglix).
• Market Development: Track competitor activity and market trends in Singapore.
• Market Development: Provide feedback to leadership on pricing, positioning, and demand patterns.
• Market Development: Represent the company at industry networking events and exhibitions.

Qualifications

• Experience: 3–6 years of B2B sales experience in industrial products, MRO, or engineering components.
• Background: Prior experience selling into distributors, OEMs, or manufacturing companies strongly preferred.
• Skills: Strong hunter mindset — proactive prospecting and outreach.
• Skills: Excellent communication and negotiation skills.
• Skills: Able to build rapport with procurement managers and engineers alike.
• Skills: Organized, self-driven, and comfortable with reporting pipeline metrics.
• Education: Diploma or degree in Business, Engineering, or related field preferred (but not mandatory if proven sales track record).

KPIs / Success Metrics

• Number of qualified distributor/OEM accounts opened (monthly/quarterly).
• Volume of new opportunities generated (pipeline value).
• Number of product listings secured with distributors/e-commerce platforms.
• First-year sales revenue.

What We Offer

• Competitive base salary + performance-based commission.
• Opportunity to be a sales leader with regional roles in the future.
• Technical and marketing support.
• A chance to shape the go-to-market strategy for a new entry.