B2B Marketing Manager Early Life Nutrition APAC

FrieslandCampina; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to shape and execute the Asia Pacific marketing strategy. This role involves translating global propositions into region-specific initiatives, driving innovation projects, and enhancing market visibility through effective campaigns. The successful candidate will collaborate closely with sales and technical teams to align on segment priorities while leveraging external networks for impactful branding. If you are passionate about marketing and ready to make a difference in the Asia Pacific region, this opportunity is perfect for you.

Responsibilities

• Shaping and executing the Asia Pacific marketing strategy based on regional insights.
• Driving value chain analyses and developing pricing strategies for Asia Pacific.
• Executing global product launches and supporting innovation projects.

Job description

Job Responsibilities

• Shaping and executing the Asia Pacific marketing strategy by translating Global propositions into Asia Pacific specific propositions and initiating new initiatives in the Netherlands (e.g. innovation, communication) based on regional requirements and insights from consumer and customer perspective.
• Driving value chain analyses and developing the product/portfolio, place, positioning, price strategy per channel for Asia Pacific.
• Execute global product launch locally and deliver on innovation. Initiate, drive and support innovation projects and product launches specific for Asia Pacific.
• Supporting segment and FCI branding initiatives. Drive effective market visibility via different channels like e.g. seminars and exhibitions in Asia Pacific.
• Accountable for regional communication & execution of marketing campaigns (thought leadership & lead generation).
• Active alignment with Sales, Business Development and Technical Sales in Asia Pacific Development and Segment Marketing in the Netherlands on segment priorities for Asia Pacific and delivery thereof.
• (Co) driving innovation and/or application projects with customers.
• Leveraging and building external networks (e.g. customers, KOL, industry network).