B2B Marketing Manager Adult Nutrition APAC

FrieslandCampina; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a strategic leader to drive the localisation and execution of marketing strategies in the Medical and PAN segments. This role involves executing global product launches, ensuring effective regional communication, and delivering impactful marketing campaigns. The successful candidate will be responsible for measuring the effectiveness of strategies and identifying opportunities for continuous improvement. Join this dynamic team to make a significant impact on regional strategies and contribute to innovative solutions that meet market and customer needs.

Responsibilities

• Localisation and execution of strategy for Medical & PAN segments.
• Accountable for regional communication and marketing campaigns execution.
• Measure and monitor the impact of actions and programs for continuous improvement.

Job description

• Strategy localisation & delivery of strategy into action in region for both Medical & PAN segments
• Executes global product launch locally & contributes (innovation & regional priorities) to the development of the strategy one level higher, in line market & customer needs
• Accountable for regional communication & delivery of (thought leadership & lead generation) and marketing campaigns execution including KPI’s
• Measure, monitor and control the impact of actions and programs for the region, identify success factors, and propose and implement opportunities for continuous improvement.
• (co) signs off on the regional application development roadmap.