B2B Marketing Manager

KnowledgeHut; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company seeks a B2B Marketing Manager to drive growth through strategic initiatives and branding efforts. You will manage campaigns, collaborate with regional teams, and enhance brand awareness through targeted marketing activities across multiple sectors. Ideal candidates will have substantial B2B marketing experience and strong communication skills.

Qualifications

• Minimum 6+ years of marketing experience, including 2+ years in B2B marketing.
• Excellent presentation and communication skills.
• Ability to network with sales teams.

Responsibilities

• Develop and upgrade B2B marketing strategy to drive growth.
• Create localized plans considering local nuances.
• Manage internal and external teams for campaign execution.

Skills

B2B marketing experience

Presentation skills

Networking

Communication skills

Tools

Salesforce

Job description

Job Title: B2B Marketing Manager

Location: HSR Layout, Bengaluru, Karnataka, India

Company: Knowledgehut Solutions Pvt. Ltd

Employment Type: Permanent

Position Description

We are seeking a B2B Marketing Manager responsible for expanding and adding value to our team. Your role will include building and implementing regional plans, increasing productivity, and developing strategies for enterprise marketing.

About KnowledgeHut

Founded in 2011, KnowledgeHut is trusted by companies across 70 countries. We provide skills solutions that help technologists master their craft and empower businesses to build scalable, reliable, and secure teams. Our mission is to democratize technology skills, fostering an environment of creativity, challenges, and inspiration.

Primary Responsibilities

1. Develop and upgrade KnowledgeHut's B2B marketing strategy to drive growth in collaboration with the EBG WW Team.
2. Create localized plans for each region with Regional Directors, considering local nuances.
3. Manage internal and external teams for campaign execution and collaborate cross-functionally.
4. Oversee branding initiatives including print, localized TV/radio, and newsletters targeting specific industry verticals like Manufacturing, Healthcare, Retail, FSI, IT/ITES.
5. Design strategies for enterprise marketing, including Digital, Account-Based Marketing, Field Marketing, and Content Marketing.
6. Conduct webinars, RTs, partner marketing activities to generate industry interest.
7. Cultivate customer evangelists and spokespersons to serve as references for KH.
8. Participate in marketing events, conferences, and industry events to enhance brand awareness and generate enterprise leads.
9. Track, measure, and report on all ABM activities based on sales KPIs and successes.

Required Skills

• Minimum 6+ years of marketing experience, including 2+ years in B2B marketing.
• Excellent presentation and communication skills.
• Ability to network and connect with regional sales teams.
• Exposure to Salesforce is an advantage.

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