AVP, Personal Financial Services (PFS) Marketing, Deposits and Wealth Management(Contract)

United Overseas Bank Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading bank in Asia seeks an AVP for Personal Financial Services Marketing, focusing on developing marketing programs for deposits and wealth management. The ideal candidate will manage strategic marketing activities and collaborate with stakeholders to boost client engagement. This role requires excellent project management skills and strong analytical thinking.

Qualifications

• At least 5-8 years of Marketing and/or Communications experience in a financial institution or Wealth/HNW industry.
• Strong communicator who is personable and collaborative.
• Able to work independently and collaboratively in a team.

Responsibilities

• Responsible for executing marketing campaigns related to Deposits and Wealth Management.
• Negotiate with creative and media agencies to ensure quality execution of campaigns.
• Monitor and analyze key performance indicators to achieve yearly business priorities.

Skills

Project Management

Communication

Analytical Skills

Education

Degree in Marketing, Communications, Business or Economics

Job description

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AVP, Personal Financial Services (PFS) Marketing, Deposits and Wealth Management(Contract)

Location:

Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

TheRetailfunction provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

Job Responsibilities

This role is responsible for delivering Deposits and Wealth Management marketing programmes including acquisition and portfolio activities to meet agreed yearly business targets.

• Responsible for executing all strategic and tactical marketing activities and campaigns related to Deposits, Secured Loans, Investment and Insurance products and solutions – both existing, as well as new product launches. This includes conceptualizing and executing gift options for customers.

• Support local marketing counterparts to ensure the successful rollout of Group-led Deposits, Secured Loans, Investment and Insurance marketing activities and events. This includes fostering close working partnerships with the regional marketing teams and supporting units, considering cultural, regulatory, and language differences to ensure alignment of messaging, best practices sharing and success transfer.

• Work closely with stakeholders - advisory, sales, segment and product teams, in the bank to facilitate and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.

• Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of campaigns, sales kit, gifting and events.

• Monitor and analyse key performance indicators, track and optimize allocated regional marketing calendar and budgets to achieve agreed yearly business priorities.

Job Requirements

• Degree in Marketing, Communications, Business or Economics.
• At least 5-8 years of Marketing and/or Communications experience in a financial institution (FI) or Wealth/HNW industry
• Demonstrate creativity and the ability to express opinions on creative work.
• Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail
• Strong communicator (written and spoken) who is personable and collaborative
• Strong analytical skills and data-driven thinking
• Able to work independently and collaboratively in a team

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.