AVP/Manager - Digital Banking & Cards Marketing #ESY

Recruit Express Pte Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the banking sector is seeking an AVP/Manager of Digital Banking & Cards Marketing. This role focuses on developing and executing innovative marketing campaigns, analyzing performance metrics, and ensuring alignment with brand strategy. Ideal candidates should have substantial experience in digital banking, strong project and stakeholder management skills, and a proven ability to drive successful marketing initiatives.

Qualifications

• Experience in campaign development and digital marketing.
• Strong analytical skills for performance monitoring.
• Ability to manage relationships with stakeholders.

Responsibilities

• Develop and execute marketing campaigns across various channels.
• Monitor and analyze campaign performance for optimization.
• Manage relationships with stakeholders and ensure compliance.

Skills

Campaign Development

Content Creation

Performance Analysis

Stakeholder Management

Project Management

Job description

Job scope:

• Campaign Development:Development and execution of strategic and tactical marketing campaigns across paid, owned and social channels for Cards & Payments, including Regional initiatives to meet business targets.
• Content Creation:Develop and execute content for Cards communication channels across key pillars of Dining, Travel, Retail and Online.
• Campaign Performance Analysis:Monitor and analyze campaign performance, working closely with media agency to providing insights and recommendations for optimization.
• Day-to-day: Responsible for day-to-day management and execution of tactical campaigns across paid, owned and social platforms. Also support the team with simultaneous brand and tactical campaigns across Cards campaigns.
• Collaboration:Manage day-to-day relationships with key internal stakeholders, agency partners and vendors, to ensure marketing communications adhere to brand strategy and regulatory requirements, while keeping to project deadlines.
• Others: Administrative support and any other general administrative duties/ad-hoc projects as assigned by immediate supervisor/s

AVP/Manager - Digital Banking & Cards Marketing #ESY

Singapore | Posted: Jun 09, 2025

Job scope:

• Campaign Development:Development and execution of strategic and tactical marketing campaigns across paid, owned and social channels for Cards & Payments, including Regional initiatives to meet business targets.
• Content Creation:Develop and execute content for Cards communication channels across key pillars of Dining, Travel, Retail and Online.
• Campaign Performance Analysis:Monitor and analyze campaign performance, working closely with media agency to providing insights and recommendations for optimization.
• Day-to-day: Responsible for day-to-day management and execution of tactical campaigns across paid, owned and social platforms. Also support the team with simultaneous brand and tactical campaigns across Cards campaigns.
• Collaboration:Manage day-to-day relationships with key internal stakeholders, agency partners and vendors, to ensure marketing communications adhere to brand strategy and regulatory requirements, while keeping to project deadlines.
• Others: Administrative support and any other general administrative duties/ad-hoc projects as assigned by immediate supervisor/s

Interested candidates, please email your resume to [e-mail]

Anna See Sing Yee
(Outsourcing Team)
Recruit Express Pte Ltd
EA License No: 99C4599

We regret that only shortlisted candidates will be contacted