AVP- Creative Content and Brand

FYERS; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

FYERS, a leader in digital finance, is seeking a Head of Creative, Content & Brand. This strategic role involves overseeing brand storytelling, leading a creative team, and crafting impactful campaigns to drive engagement and growth. Join a culture that values creativity and well-being, with numerous opportunities for professional development.

Benefits

Full access to fitness facilities

Virtual medical consultations

Flexible leave options

Top-tier group medical coverage

Robust personal accident protection

Extensive term life insurance

Individual and team awards

Qualifications

• Proficient in 360-degree campaign management.
• Strong creative ideation and communication skills.
• Ability to lead multi-disciplinary teams.

Responsibilities

• Develop and execute engaging content strategies.
• Lead a dynamic team of content creators and designers.
• Drive performance marketing through high-impact creatives.

Skills

Creative Strategy

Content Strategy

Stakeholder Management

Leadership

Performance Marketing

Education

12+ years of experience in creative direction

5+ years of team leadership experience

Tools

Adobe

Salesforce

Job description

Job DescriptionAbout Us:At FYERS , our mission is "to Empower New-age Traders & Investors with the best-in-class technology and platform".We are a bootstrapped company led by our founders who are extremely passionate about creating best-in-class value to our diverse customers, employees, and communities.If you are passionate, creative and would like to grow with us in this journey, then please apply with your latest profile which will help us review fitment and connect.Why Join Us Immerse yourself in the dynamic world of capital markets. Shape the future of digital finance by working on groundbreaking projects. Collaborate with a diverse team of experts and visionaries. Elevate your career with continuous learning and growth opportunities.RequirementsWere on the hunt for a visionary and hands-on Head of Creative, Content & Brand to lead our brand storytelling, content strategy, and creative direction. This role is perfect for someone who loves crafting compelling narratives, igniting brand conversations, and leading a dynamic, cross-functional creative team. Youll play a key role in shaping our brand presence, driving engagement, and positioning FYERS as a leader in the trading and investment space.Key ResponsibilitiesCreative Strategy & Execution: Develop and execute an engaging content strategy that showcases FYERS unique value, across social media and digital platforms. Create standout campaigns that communicate product benefits in a way that resonates with customers. Lead the development of an engaging YouTube storytelling playbook, leveraging creative formats to boost video performance. Generate proactive brand-building ideas, rooted in customer insights, brand milestones, and market trends. Collaborate with teams across growth, CRM/CLM, and analytics to ensure content supports user acquisition, engagement, and retention. Conduct regular creative reviews, ensuring all outputs align with goals and brand guidelines.Powering Performance Marketing & CRM Creatives Drive performance marketing efforts through compelling, high-impact creatives designed to maximize CTRs (Click-Through Rates) and VTRs (Video View Rates). Create high-performance ads, landing pages, and email creatives that convert, ensuring the brand is always represented at its best while optimizing for performance. Work closely with the performance marketing team to continuously optimize creatives based on A/B testing results, conversion data, and customer behavior insights. Collaborate with CRM teams to craft personalized email and push notification creatives that nurture leads, improve engagement, and drive conversions. Leverage creative analytics to measure and improve performance metrics, ensuring that all content and ads meet KPIs for efficiency and ROI.Leadership & Team Management Build, mentor, and inspire a team of content creators, designers, writers, and video producers. Foster a collaborative environment that promotes creativity, accountability, and professional growth. Provide direction, constructive feedback, and performance evaluations to keep the team thriving. Establish efficient creative processes that enhance productivity and deliver impact. Lead team performance management and career development, nurturing future leaders.Brand Strategy & Leadership Design and implement a brand communication strategy from the ground up, aligned with FYERS business goals. Craft bold, memorable campaigns that position FYERS as a challenger brand in Indias trading and investment space. Drive brand positioning with proactive, high-impact campaigns that resonate with our audience, internally or with agency partners.Core Competencies & Skills Hands-on experience in 360-degree campaign management and content-driven marketing. Exceptional creative ideation and storytelling skillsno idea is too big, no format too unconventional. Proven ability to lead and motivate large, multi-disciplinary teams, fostering a culture of creativity and performance. Strong stakeholder management skills, able to collaborate seamlessly across teams and leadership levels. A data-driven mindset with the ability to interpret content and campaign performance metrics to optimize results.Key Qualifications 12+ years of experience in creative direction, content strategy, or financial content development, with at least 5+ years of team leadership experience. Experience in both agency and brand-side environments. Proven track record of managing creative teams and delivering high-impact campaigns. Excellent communication and leadership skills that inspire action and results.BenefitsImagine joining a team where your well-being is paramount, offering you full access to fitness facilities, virtual medical consultations, and flexible leave options. Enjoy the peace of mind with top-tier group medical coverage, robust personal accident protection, and extensive term life insurance for you and your family. Celebrate your successes with individual and team awards in a culture that values trust and openness, ensuring your achievements are always recognized. Elevate your career with our clear advancement pathways, internal mobility options, and leadership development programs. Thrive in an environment that not only supports your professional growth but also prioritizes your overall wellness and happiness.Talent Acquisition TeamWe areGreat Place to Work Certified Recognized by Great Place to Work India"Disclaimer: The contents of this email and attachment(s) therein are private and confidential, and intended for the specified recipient(s) only. Any unauthorized use, disclosure, transmission or replication in part or whole is strictly prohibited, and may be unlawful. If you received this erroneously, please notify us on hidden_email and delete this e-mail.",

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