AVP, AI Strategy

EssenceMediaCom; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

A global communications agency is seeking a Senior Strategy expert to lead transformative projects. You will inspire and innovate strategies, leveraging market insights while collaborating across teams. Ideal candidates bring over 12 years of experience, with a proven track record in managing senior client relationships and delivering data-driven recommendations.

Benefits

Medical and Dental Insurance

Paid Time Off

Employee Mental Health Days

Qualifications

• At least 12 years of relevant experience in strategy.
• Comfortable doing independent research and presenting insights.
• Strong understanding of regional media and audience behaviors.

Responsibilities

• Develop strategic briefs aligned with client objectives.
• Identify and analyze target audiences using data.
• Manage client relationships and act as a strategic advisor.

Skills

Emotional Intelligence

Curiosity

Collaboration

Tools

Market Research Tools

AI & LLM Models

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

Role Summary and Impact

The Strategy group at Media Futures Group is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities apply: inspiring and applying cultural, audience, market and product insights to answer our clients objectives; creating robust comms strategies and tactics; and working with our internal teams and partner agencies to present the best and most interesting ideas.

On top of all of that, we push for more.

We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.

Day to day? You’re operating as the main strategic point of contact across a few product, brands and many campaigns - under the leadership of SVP Strategy APAC, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.

Skills and Experience:

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

We’d like you to be a trusted resource and partner to our clients, especially their strategy and innovation leads, not afraid to have the tough conversations when necessary, but also willing to adapt to their needs. You should enjoy working at the edge of what is known in our industry and fueled by trying to figure it out.

We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else.

We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.

Develops strategic briefs for clients, aligning with their business objectives.

Identifies and analyzes target audiences using data-driven methodologies.

Generates insights and develops communication platforms using qualitative and quantitative data.

Manages relationships with senior clients, acting as a strategic advisor.

Proactively identifies and solves client challenges.

Collaborates with Analytics and Planning teams.

Maintains expertise in category and consumer trends.

Develops and implements AI-driven approaches to strategic planning.

Provides local strategic support to internal teams.

Focuses on advancing Google's social growth.

Requirements

At least 12 years of relevant experience in strategy (comms planning, media strategy, research, insight)

Preferred experience across multiple disciplines (creative, media, analytics agency or similar)

Prior experience working on global brands and presenting strategies to senior stakeholders

Strong understanding of the region - media, audiences and culture.

Working knowledge of AI & LLM models (ChatGPT, Gemini, Claude)

Strong knowledge of market and audience research tools (GWI, Brandwatch, TGI etc.)

Strong understanding of Meta, Google, X, TikTok etc and how we can use data from these platforms for insights.

Vision for where communications strategy and the wider marketing industry is going

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.