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A leading company in the automotive industry seeks an Automotive Sales Manager to drive sales performance and customer satisfaction. The role involves managing a sales team, developing strategies, and ensuring operational excellence. Candidates should have proven automotive sales experience and strong leadership skills.
Department: Sales
Reporting to: General Manager / Head of Sales
Location: Eurokars Group
The Automotive Sales Manager is responsible for achieving new car sales objectives by leading and managing the Sales Team. The role focuses on driving sales performance, maximising market potential, ensuring a high level of customer satisfaction, and maintaining a strong and loyal customer base. This position plays a key role in supporting the dealership’s revenue, profitability, and brand reputation.
1. Sales Strategy & Target Achievement
Define and implement sales targets and departmental performance measures.
Monitor and manage key sales metrics, including retail volume, segment share, bonus structures, and stock age.
Plan and execute tactical sales activities such as stock clearance, end-of-quarter pushes, and sales campaigns.
Ensure accurate management of demo vehicles, including usage, costs, and insurance.
2. Market Analysis & Business Development
Analyse market potential and trends to support effective sales planning.
Segment the market and assign territories to sales consultants accordingly.
Work closely with Marketing to plan and execute campaigns, showroom events, and promotional activities.
Monitor and implement brand and corporate sales strategies in alignment with dealership goals.
3. Leadership & Team Management
Lead, coach, and develop the sales team to achieve individual and team targets.
Manage the full employee life cycle of the sales team, including recruitment, onboarding, training, performance reviews, and development planning.
Conduct regular team meetings, one-on-ones, and sales reviews to drive accountability and performance.
Ensure sales consultants uphold brand values and deliver exceptional customer experiences.
4. Customer Relationship Management
Act as an escalation point for complex customer enquiries or complaints to ensure customer satisfaction.
Build and maintain relationships with VIP and key corporate customers.
Oversee end-to-end customer engagement from enquiry to delivery, ensuring a seamless and premium experience.
Drive customer loyalty and retention through personalised service and proactive engagement.
5. Operational Excellence & Process Compliance
Ensure adherence to corporate, legal, and retail sales process standards.
Review and approve sales contracts, pricing structures, and order accuracy.
Manage stock levels effectively to align with sales forecasts and minimise ageing inventory.
Collaborate with internal departments (e.g. Aftersales, Finance, Marketing) to ensure operational efficiency and customer-centric service delivery.
Proven experience in automotive sales and sales team management, preferably within a multi-brand dealership environment.
Minimum 2 years of experience as Sales Manager in the automotive industry.
Strong business acumen with the ability to analyse data, forecast trends, and make strategic decisions.
Excellent leadership, coaching, and interpersonal skills.
Customer-focused mindset with a commitment to delivering exceptional service.
Familiar with CRM tools and automotive sales systems (e.g., Salesforce or similar).
Strong understanding of showroom operations, retail pricing strategies, and stock management processes.
Strategic Thinking
Leadership and Team Development
Sales Planning and Execution
Customer Relationship Management
Market and Competitor Awareness
Communication and Influence
Operational and Process Compliance