Automotive Marketing Lead

SKYLINK ENGINEERING PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Skylink Holdings Limited in Singapore seeks a budding Marketing Specialist to drive brand visibility across vehicle sales, leasing and financing. You will craft campaigns, create digital content, and collaborate with sales to align marketing with business goals.

The role welcomes fresh graduates and seasoned pros alike who are hands-on with digital marketing tools, AI platforms, and data-driven decision making.

Qualifications

• Diploma or higher in business, marketing, or related field.
• Fresh graduates welcome; marketing or automotive experience is a plus.
• Hands-on with digital marketing tools and platforms.
• Working knowledge of AI tools and platforms.
• Strong communicator; able to manage projects end-to-end.
• Able to collaborate across teams and departments.
• Thrives in a fast-paced environment.
• Detail-oriented, creative, and capable of developing new concepts.
• Strong analytical skills to read data and make recommendations.
• Good interpersonal skills; team player; capable of stakeholder management.

Responsibilities

• Build and execute marketing strategies that support vehicle sales, leasing, and financing.
• Plan and run campaigns to grow brand visibility and attract customers.
• Manage digital marketing, including social media, email, and Google Ads.
• Create content for website, social media, brochures, and outdoor ads.
• Coordinate with sales to align marketing and sales efforts.
• Develop marketing materials for promotions aligned with the brand.
• Research market trends, customer preferences, and competitor activity.
• Help manage the marketing budget and track ROI.
• Collaborate with internal teams and external partners to stay aligned with goals.
• Handle inbound communications (WhatsApp, emails, DMs, calls).

Skills

Digital marketing

AI tools

Stakeholder management

Analytical skills

Team collaboration

Communication skills

Education

Diploma or higher in business/marketing

Tools

Google Ads

Social media tools

Job description

Skylink Holdings Limited in Singapore seeks a budding Marketing Specialist to drive brand visibility across vehicle sales, leasing and financing. You will craft campaigns, create digital content, and collaborate with sales to align marketing with business goals.

The role welcomes fresh graduates and seasoned pros alike who are hands-on with digital marketing tools, AI platforms, and data-driven decision making.