Audience Data & Technology Manager

Publicis Groupe; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A global marketing and communications firm in Singapore is seeking an Audience & Technology Manager to drive the transformation of clients' data and technology capabilities. The ideal candidate will manage audience strategies, technical implementations, and data partnerships. Candidates should have 4+ years of experience in digital agencies and expertise in analytics platforms. This position offers an opportunity to work with a diverse set of clients and drive impactful business outcomes.

Qualifications

• 4+ years of experience with data & platform roles in digital agencies, consultancies, or data solution providers.
• Ability to translate insights into compelling narratives for client growth.
• Practical experience in implementing audience strategies technically.
• Familiarity with analytics platforms like Google Analytics or Adobe Analytics.
• Skills in mapping and optimizing complex data and marketing tech infrastructures.

Responsibilities

• Develop and execute audience strategies to meet clients' business goals.
• Implement audience strategies across media, creative projects, and measurement.
• Build data partnerships using various data sources.
• Design acquisition strategies and manage platform solutions aligned with client needs.

Skills

Data analysis

Audience strategy development

Client communication

Technical implementation

Project management

Tools

Google Analytics

Adobe Analytics

Lotame

Treasure Data

Tealium

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape.

Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide comprehensive commerce experiences.

Job Description

As an Audience & Technology Manager, you will lead the transformation of our clients' data and technology capabilities, integrating these innovations into Publicis Groupe's broader offerings. This role involves audience strategy, technical implementation, data partnerships, and developing group-level solutions. You will design and implement projects, prioritize initiatives, and develop business cases with clients’ marketing and IT departments. You will oversee projects from start to finish, ensuring smooth execution of audience strategies. Using tools like GWI and Lotame, you will derive insights to craft effective advertiser strategies and collaborate with partners to enhance client capabilities.

Key Responsibilities:

1. Audience Strategy and Storytelling

Develop and execute audience strategies, ensuring they help clients achieve media, marketing, and business goals. Leverage planning tools such as GWI and Lotame, analyze audience data, and tailor strategies to client needs. Communicate these strategies effectively to stakeholders and identify opportunities to integrate Publicis Groupe solutions.

2. Technical Implementation

Implement audience strategies across media, creative projects, and measurement. Manage tasks like tagging assets and using DMP and CDP tools to collect and analyze data. Monitor and optimize campaigns based on data insights.

3. Data Partnership and Growth

Build data partnerships using 1st, 2nd, and 3rd party data. Conduct data audits, design acquisition strategies, and develop business cases for marketing technologies like CDPs, DMPs, and data clean rooms. Evaluate partners and manage platform solutions aligned with client needs.

Qualifications

Key success factors include engagement skills and subject matter expertise in emerging technologies. Requirements include:

• 4+ years of experience with data & platform roles in digital agencies, consultancies, or data solution providers.
• Ability to translate insights into compelling narratives for client growth.
• Practical experience in implementing audience strategies technically.
• Familiarity with analytics platforms like Google Analytics or Adobe Analytics.
• Experience with identity management platforms (Lotame) and customer data platforms (Treasure Data, Tealium).
• Skills in mapping and optimizing complex data and marketing tech infrastructures.
• Experience in data partnerships and integrations.
• Ability to lead complex projects involving agency services, data management, and technology.
• Effective time management and a positive attitude.