Audience Analytics & Insights Lead

SPH MEDIA LIMITED; Singapore; On-site; SGD 80,000 - 150,000; Full time

Job summary

SPH Media Limited is recruiting an Audience Analytics Specialist to drive data-driven insights across product, marketing and content decisions. You will turn fragmented data into strategic narratives about audiences, their behaviour, and how to act on it.

You'll work across data analytics, audience research, media measurement, and reporting to deliver actionable insights and governance that inform business decisions. Strong statistical knowledge and experience with Python or R are a plus.

Qualifications

• Hands-on experience with media research, including audience measurement studies and ad performance analysis.
• Proficiency with data visualization to build clear dashboards and stakeholder-ready reports.
• Solid statistics foundation: cohort/funnel analysis, segmentation, and hypothesis testing.
• Knowledge of marketing science methods like MMM, attribution, incrementality testing, and causal inference.
• Excellent storytelling skills to translate complex analysis for non-technical stakeholders.

Responsibilities

• Collect, clean and analyse audience data from apps, websites, social media, paid ads and CRM systems.
• Design measurement frameworks and conduct research to uncover why audiences behave as they do.
• Design dashboards and recurring reports tracking growth, engagement, retention and churn.
• Collaborate with editorial and business teams to inform targeting, messaging, and roadmap priorities.

Skills

Data visualization

Statistics

Storytelling

Python/R

Job description

SPH Media Limited is recruiting an Audience Analytics Specialist to drive data-driven insights across product, marketing and content decisions. You will turn fragmented data into strategic narratives about audiences, their behaviour, and how to act on it.

You'll work across data analytics, audience research, media measurement, and reporting to deliver actionable insights and governance that inform business decisions. Strong statistical knowledge and experience with Python or R are a plus.