Asst Manager / Manager – Preschool & Parent Programme Development

Sport Singapore; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Sport Singapore is seeking an experienced programme designer and partnership specialist to lead preschool and parent initiatives that promote active living for families.

You will design, deliver and evaluate end-to-end programmes, collaborate with partners, manage stakeholders, and drive integrated marketing campaigns across online and offline channels to engage communities in Singapore, delivering impactful experiences.

Qualifications

• Minimum 5 years of proven experience or a strong track record.
• Experience in event or project management, preferably in sport, health or community fields.
• Experience in programme design, outreach initiatives and managing strategic partnerships.
• Experience working with internal and external stakeholders to deliver programmes and initiatives.
• Experience in integrated marketing campaigns with online and offline deliverables.
• Digital content planning and creation, including copywriting, editing and social media content (portfolio requested).
• Familiarity with the early childhood or family wellness landscape in Singapore.
• Strong communication skills and the ability to independently produce effective communications and marketing materials.
• Comfortable working with data and analytics tools.
• Proficiency in artwork/infographic design and video filming/editing for socials.

Responsibilities

• Design and deliver programmes that engage preschool-aged children and their parents in sport.
• Work with partners to create evidence‑based, impactful experiences for families and communities.
• Identify and engage stakeholders and like‑minded organisations aligned with SportSG’s Preschool and Parent Programme Development mission.
• Co‑create programmes and initiatives with partners, incorporating SportSG’s design principles to achieve mutually beneficial outcomes.
• Oversee end‑to‑end programme development and operations, ensuring seamless delivery and high participant satisfaction.
• Amplify outreach efforts through engagement sessions, roadshows, and communications campaigns.
• Contribute to integrated marketing communications, covering online and offline branding, publicity, and outreach efforts for Nurture Kids/Preschool initiatives and the Active Parents movement.
• Evaluate outreach initiatives regularly and propose improvements to enhance effectiveness and reach.

Skills

Event management

Project management

Programme design

Partnership management

Integrated marketing

Content creation

Copywriting

Social media

Data analytics

Design & video

Tools

Analytics tools

Job description

What the role is:

At Sport Singapore, we aspire to transform the nation through an active lifestyle designed around innovative, fun and meaningful sporting experiences. Sport has the unique ability to bring people together through play, regardless of age, gender, race, ability or social status, imparting life values, nurturing character and building resilience. It inspires and evokes the Singapore spirit through shared experiences and strengthens our national identity.

What you will be working on:

• Design and deliver programmes that engage preschool-aged children and their parents in sport.
• Work with partners to create evidence‑based, impactful experiences for families and communities.
• Identify and engage stakeholders and like‑minded organisations aligned with SportSG’s Preschool and Parent Programme Development mission.
• Co‑create programmes and initiatives with partners, incorporating SportSG’s design principles to achieve mutually beneficial outcomes.
• Oversee end‑to‑end programme development and operations, ensuring seamless delivery and high participant satisfaction.
• Amplify outreach efforts through engagement sessions, roadshows, and communications campaigns.
• Contribute to integrated marketing communications, covering online and offline branding, publicity, and outreach efforts for Nurture Kids/Preschool initiatives and the Active Parents movement.
• Evaluate outreach initiatives regularly and propose improvements to enhance effectiveness and reach.

What we are looking for:

• At least 5 years of proven experience and/or a strong track record.
• Experience in event or project management, preferably in sport, health or community‑related fields.
• Experience in programme design, outreach initiatives and managing strategic partnerships.
• Experience working with internal and external stakeholders to deliver programmes and initiatives.
• Experience in integrated marketing campaigns with both online and offline deliverables.
• Digital content planning and creation, including copywriting, editing and social media content (a portfolio will be requested).
• Familiarity with the early childhood or family wellness landscape in Singapore.
• Strong communication skills and the ability to independently produce effective communications and marketing materials.
• Comfortable working with data and analytics tools.
• Proficiency in artwork/infographic design and video filming/editing for socials.

The level of offer will commensurate with applicants’ experience and track records. Successful candidates will be offered a 2/3‑year contract in the first instance. Only shortlisted candidates will be notified.