Asst Brand Manager

Borr Drilling; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in crafting fine teas is seeking a passionate Assistant Brand Manager in Singapore who thrives in dynamic environments and is eager to innovate using AI-driven strategies. This role offers the chance to work on brand-building initiatives, oversee marketing campaigns, and collaborate with cross-functional teams. Join a fast-moving team that values creativity and cultural impact, with competitive salary options and a clear growth roadmap.

Benefits

Competitive salary

Growth roadmap

Learning opportunities

Qualifications

• 3-5 years of marketing experience in FMCG or consumer lifestyle.
• Experience with AI tools like ChatGPT and Midjourney is essential.
• Proficiency in CRM and marketing automation platforms.

Responsibilities

• Collaborate with teams for differentiated product experiences.
• Launch integrated marketing campaigns across various platforms.
• Analyze campaign performance using dashboards and KPIs.

Skills

Communication

Curiosity

Creativity

Proactivity

Organizational Skills

Adaptability

Tools

ChatGPT

Midjourney

Canva AI

Meta Ads Manager

CRM Platforms

Marketing Automation Platforms

Job description

Are you a forward-thinking marketer with a flair for brand building, a hunger for innovation, and a keen interest in the evolving world of AI and tech-driven marketing?

At Gryphon Singapore, we believe in crafting more than just fine teas — we’re crafting bold ideas, exciting experiences, and a brand legacy. We’re on the lookout for a digitally native, high-energy Assistant Brand Manager who thrives in dynamic environments and is excited by the potential of AI to transform the way we tell stories, connect with customers, and scale.

Brand & Product Innovation

• Work hand-in-hand with R&D, business development, and design teams to bring to life differentiated, story-driven product experiences.
• Collaborate with creative agencies to align product visuals and messaging with brand DNA.
• Use market insights and emerging tech trends to inform roadmap decisions.

Marketing Campaigns & Execution

• Conceptualize and launch integrated campaigns across digital, retail, and experiential platforms.
• Manage social media agencies and oversee brand accounts with a strong pulse on platform trends.
• Drive visibility through PR coordination, influencer collaborations, and on-ground activations.

Tech-Forward Strategy & AI-Driven Optimization

• Champion the use of AI in content creation, ad optimization, consumer engagement, and data analysis.

Partnerships & Market Growth

• Co-develop strategic brand partnerships and B2B marketing collaborations.
• Support trade marketing initiatives and retail promotions with compelling brand concepts.

Analytics & Reporting

• Measure, analyze, and report campaign performance using dashboards and KPIs.
• Translate insights into actionable improvements for future marketing efforts.

Requirements

• 3–5 years of marketing experience, ideally in FMCG, consumer lifestyle, or food & beverage.
• Tech-savvy and hands-on with AI tools (e.g., ChatGPT, Midjourney, Canva AI, Meta Ads Manager AI prompts).
• Familiar with CRM, performance marketing, and marketing automation platforms.
• Highly organized, proactive, and thrives under tight timelines and shifting priorities.
• Team player with excellent communication skills and a good dose of curiosity.
• Ambitious — sees this role as a stepping stone to a Marketing Manager position.

Why Join Us?

• Work with a brand that’s passionate about creativity, innovation, and culture.
• Be part of a fast-moving team with room to shape the future of our brand.
• Learn from seasoned mentors while bringing your own ideas to the table.
• Competitive salary, growth roadmap, and a steep learning curve.