ASSOCIATE SPECIALIST - MARKETING COMMUNICATIONS

Directions Group Inc; Singapore; On-site; SGD 42,000 - 70,000; Full time

Job summary

Directions Group Inc. in Singapore seeks a Marketing Communications Associate Specialist to create and execute campaigns for luxury lifestyle brands across fashion, jewellery, beauty and hospitality.

You will manage media relations, content creation, events and samples, while building strong client partnerships and delivering results in a fast-paced environment. The role requires strong writing, presentation and multitasking abilities, plus an existing network in lifestyle media.

Qualifications

• Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications.
• 1–2 years of relevant experience in Marketing Communications or Public Relations; agency experience preferred.
• Strong communications, presentation and writing skills.
• High level of organisational and time management skills with the ability to multi-task.

Responsibilities

• Develop and implement creative marketing communication strategies to deliver engaging campaigns for luxury lifestyle brands.
• Build and manage key media relations and actively pitch for positive media coverage.
• Manage day-to-day brands' communication activities including media enquiries, monitoring and reporting, samples, events and gifting.
• Develop and maintain brands' communication materials including press releases, images and collateral.
• Serve as primary contact to a diverse range of clients and deliver exemplary client service.
• Prepare proposals and presentations for existing and potential clients.
• Increase brand and agency mindshare in the industry.
• Stay up-to-date with industry and media developments and share insights.

Skills

Communications

Presentation skills

Writing skills

Time management

Client service

Interpersonal skills

Education

Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications

Tools

Microsoft Office

Job description

Directions Group Inc. is an integrated communications agency with leading expertise in marketing communications, public relations, events, content creation and brand strategy. Representing an elite spectrum of clients in the fields of luxury, fashion, retail, beauty, lifestyle, hospitality, F&B, art and design, Directions helps our clients stand out with business-oriented strategy, nuanced creativity, and cutting-edge digital campaigns, building brand equity and awareness that is culturally relevant and enduring.

The Job Description:

Working with a team of dynamic individuals, the Marketing Communications Associate Specialist will develop and implement marketing communications campaigns for the agency's portfolio of luxury lifestyle clients in various industries covering fashion, jewellery, beauty, and hospitality.

The job scope will cover all relevant planning and implementation work required for the delivery of a complete range of marketing communications activities undertaken by the team that includes Public Relations, Content Creation, Advertising, Samples Management, Events Planning and Media Monitoring. In addition, he/she will also be responsible for maintaining and cultivating enduring relationships with clients and media.

Responsibilities:

• Develop and implement creative marketing communication strategies to deliver engaging and impactful campaigns for a portfolio of luxury lifestyle brands
• Build and manage key media relations, and actively pitch for positive media coverage to achieve the brands' communication objectives
• Manage strategic and day-to-day brands' communication activities, including media enquiries, media monitoring and reporting, samples management, press event management, media and KOL gifting, personality fittings, etc
• Develop and maintain brands' communication materials, including but not limited to, press releases, images, videos, product mailers, brand collaterals.
• Serve as the primary contact to a diverse range of clients; actively develop clients' relations and deliver exemplary client service
• Prepare marketing proposals and presentations for existing and potential clients
• Increase the brands as well as the agency's mindshare in the industry
• Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas and industry's insights and best practices within the marketing communications division

Requirements:

• Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications
• Minimum 1 to 2 years of relevant experience in Marketing Communications or Public Relations; prior experience in an agency setting and/or Luxury Lifestyle industry preferred
• An existing network of key contacts in the Lifestyle and Fashion media industry will be advantageous
• Strong communications, presentation and writing skills
• High level of organisational and time management skills with the ability to multi-task
• Resilient, independent and ability to work in a fast-paced environment
• A driven self-starter who is passionate and has a positive 'can do' and contributory attitude
• A team player with strong interpersonal skills
• Proficient in Microsoft Office

We regret to inform you that only shortlisted candidates will be notified.