Associate Performance Manager

IPG Mediabrands (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media and marketing solutions company seeks a Performance Manager skilled in managing paid search and social media campaigns. The ideal candidate will have a strong analytical background, excellent client management abilities, and extensive experience with digital media platforms like Meta and TikTok. Join a diverse team dedicated to delivering innovative marketing strategies and achieving client objectives.

Qualifications

• 3-6 years’ experience in account management required.
• Hands-on experience with various paid media platforms.
• Strong organizational skills and ability to meet deadlines.

Responsibilities

• Manage and execute paid search and social media campaigns.
• Provide detailed post-campaign reports against KPIs.
• Maximize client retention and manage client expectations.

Skills

Account Management

Client Management

Analytical Skills

Communication

Tools

Meta

TikTok

Google Ads

Bing

Job description

Who we are

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

The Opportunity

In this role, you will manage, oversee and be responsible for all aspects of the client’s paid search and social media to meet their objects and be the primary point of contact for clients and other internal specialized units for your assigned accounts. You’re an excellent multi-tasker, strategist, strong creative background with the ability to get hands-on with the ideation & content creation process, and have the ability to see the big picture across social and digital media.

Key responsibilities

The performance Manager will report into the Account Director and is responsible for managing all aspects of the client’s paid search and social media advertising.

PERFORMANCE

• Execute campaigns within Google Ads, Microsoft Ads, SA360.
• Proven ability to manage high volumes of campaigns effectively and efficiently.
• Identifying how media can help meet objectives and address broader challenges facing clients' businesses and marketing efforts.
• Serving as an expert on the client's business, industry, competitors, key drivers, and environment, and identifying opportunities for growth.
• Providing sound reasoning for challenging clients on briefs and suggesting alternative approaches that could better meet marketing objectives.
• Creating custom implementation strategies for clients, including optimal weights, placements, and buying parameters.
• Analysing and evaluating media proposals without guidance, using core principles of the buying process, including analysing and predicting audiences and costs, and tracking and optimizing results.
• Constantly seeking ways to improve and enhance schedules to effectively achieve communication goals and cost efficiency.
• Assessing delivery against plan and negotiating makegoods to address shortfalls.
• Providing post-campaign reports detailing results against planned KPIs, expenditure, communication goals, and campaign effectiveness, including learnings and recommendations for future campaigns.
• Identifying and presenting new, innovative, and relevant communication ideas or organic growth opportunities to clients.
• Handling conflicts effectively, seeing them as opportunities, reading situations quickly, and resolving disputes fairly.

CLIENT

• Manage weekly, monthly, quarterly reporting, analysis and insights alone with the performance manager.
• Responsible for maximising client retention and growth.
• Effectively manages client expectations and communicates with them about status updates, resourcing changes and deadlines.
• Serves as a trusted advisor to clients on media-related matters and provides expert insights on their industry, competitors, and key drivers.
• Leads and manages client meetings/daily WIPs and updates, ensuring that campaigns and market updates include action items.

PEOPLE

• Ensure appropriate leave planning of the team and expectations are set internally and with the client.
• Work towards achieving zero errors/write offs.
• Create an environment of open communication with the team and keep them informed about changes, updates in policies/procedures etc.
• Motivates team to exceed client expectations and produce high-quality work.
• Takes responsibility for team's quality of work and success.
• Manages workflow and resource allocation in the team effectively.
• Provides support and guidance to team members to help them learn best practices.
• Works closely with the Director to manage and develop team members' careers through coaching and feedback.
• Handling difficult conversations effectively, seeing them as opportunities, reading situations quickly, and resolving

Ideally

• 3-6 years’ experience in account management
• Hands on experience with Meta, TikTok, Google Ads, Bing search and social platforms is a must
• Excellent client management and presentation skills
• Self-motivated, comfortable with ambiguity & changes, works well under pressure, and thrives in a fast-paced environment
• Strong track record to meet deadlines and work on multiple projects, strong organizational skills, excellent communicator with all stakeholders and external parties

IPG Mediabrands is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.