Associate Manager, Marketing, Trauma and Foot & Ankle

Zimmer Biomet; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic individual to lead strategic planning and execution for their segment portfolio. This role involves developing and implementing marketing strategies, analyzing sales trends, and conducting business reviews to drive growth. The ideal candidate will have a strong background in strategic planning, market analysis, and stakeholder communication, along with the ability to build relationships across various teams. Join a forward-thinking company that values innovation and collaboration, and make a significant impact in the market by enhancing product awareness and driving successful launches.

Benefits

Health Insurance

Retirement Plan

Professional Development

Flexible Working Hours

Paid Time Off

Qualifications

• Experience in strategic planning and execution in a business environment.
• Proven ability to analyze market trends and sales performance.

Responsibilities

• Develop and implement segment portfolio strategies and local launch plans.
• Conduct regular business reviews to analyze sales trends and identify opportunities.

Skills

Strategic Planning

Market Analysis

Sales Management

Product Launch

Stakeholder Communication

Education

Bachelor's Degree in Business or related field

MBA or equivalent preferred

Tools

CRM Software

Market Research Tools

Job description

Strategy / Business Plan / Budget / New Product Launch Management

Develop, implement and review responsible segment portfolio strategies (3-5 y) and ensure and support tactical execution by assisting in establishing local launch plans including promotional activities, pricing, targeting and positioning. Lead, guide and align inputs from countries and consolidate regional needs, for segment Market Models, Strat Plan and AOP budgeting, and periodic updates. And work closely with GBU, Pricing and Regional MedEd, CA, RA and Legal to drive implementation of the segment strategies.

Business Reviews

Conduct regular business reviews with local BU team, incl. marketing, to analyse sales trends, performance versus market growth, key account management and identify market gaps/needs, issues and business opportunities and ensure communication thereof to the Global Brand Management and other relevant departments.

Segment Direction / Share and Reapply / Identification of Needs and Gaps

Establish and proactively communicate clear regional segment needs, gaps, strategies and execution to corporate and headquarter functions, the local Marketing team and country BU leads. Initiate and build strong working relationships between Global Brand and local Sales and Marketing. Facilitate sharing & application of best marketing concepts and strategies within the region and encourage discussions and exchange on general topics.

Ongoing Market and Product Support

Work with local marketing, distributors, sales associates, corporate departments and external customers on regular basis and enhance the awareness and understanding of products, strategies and procedures through frequent and targeted communications.

Field Work / Conferences / Regional Customer Relationships

Participates in conventions and professional exhibitions to represent the company and maximize share of voice for segment’s focus brands. Develops and maintains subject matter expertise, and forges partnerships with key surgeons and customers, by working with local team and in surgery, and participating in medical/scientific meetings. Gathers and timely reports competitive insights.