Associate Lecturer - Marketing Communication (HE7)

Singapore Institute of Management; Singapore; Sur place; SGD 24 000 - 36 000; Plein temps

Résumé du poste

Singapore Institute of Management (SIM) is seeking an experienced lecturer to deliver an IMC course with SIM-RMIT collaboration. The role involves planning, delivering, and evaluating integrated marketing communications modules to postgraduate or senior undergraduates, leveraging data-driven tools and ethically responsible practices.

The ideal candidate has a Master’s degree, substantial teaching experience, and can handle sizeable classes while providing timely feedback.

Qualifications

• Master’s Degree or professional qualification in the relevant discipline.
• 5 years of relevant work experience will be an added advantage.
• At least 2 years of teaching experience at the tertiary level would be a plus.
• Available to conduct a weekly 3-hour lecture for 9 weeks.
• Can teach on weekdays or Saturdays 8:30–18:30 and/or weekday evenings 19:00–22:00.
• Able to handle sizeable classes, grade assessments and provide timely feedback.

Responsabilités

• Deliver and assess IMC courses in collaboration with SIM-RMIT partners.
• Plan, execute and evaluate integrated campaigns using analytics and insights.
• Provide constructive feedback to students within set timelines.
• Coordinate with the course coordinator and ensure alignment with program outcomes.

Connaissances

Teaching

Marketing communications

IMC

Course delivery

Formation

Master's Degree

Professional qualification in marketing/IMC

Description du poste

Job Description:

This course equips student with a comprehensive understanding of how brand and marketing objectives are achieved through integrated marketing communications (IMC) in a rapidly evolving media and technology landscape. You will examine the core components of marketing communications—advertising, digital and social media, public relations, and experiential engagement—while exploring how these are reshaped by the rise of adtech and martech platforms. Grounded in theories of communication, brand equity, buyer behaviour, and customer experience, the course emphasises data-driven, technology-enabled, and ethically responsible approaches to IMC. Student will gain practical skills in planning, executing, and evaluating integrated campaigns that leverage automation, analytics, and consumer insights to deliver measurable outcomes in contemporary marketing environments.

Job Requirements:

• Possess a Master's Degree or professional qualification in the relevant discipline.
• 5 years of relevant work experience will be an added advantage
• At least 2 years of relevant teaching experience at the tertiary level would be a plus.
• Must be available to conduct a weekly 3-hour lecture for a period of 9 weeks.
• Must be available to teach classes during the weekday or Saturday between 8.30AM and 6.30PM and/or weekday evenings from 7pm - 10pm
• Must be able to handle sizeable class, grade assessments and provide constructive feedback to students within a given timeline.

We regret that only shortlisted candidates will be notified.

SIM-RMIT is looking for associates who are dedicated, highly motivated and possess a strong passion for teaching and shaping the minds of the young generation. Candidates must be able to handle a sizeable class, manage assessment marking and provide constructive feedback to students within a given timeline. Associates will work closely under the guidance of the course coordinator based in the partner university.

We regret that only shortlisted candidates will be notified.