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Singapore Institute of Management Pte Ltd is seeking an experienced art director to teach classes on art direction and visual communication. You will manage sizeable classes and provide feedback to students, translating creative advertising ideas into art-directed executions.
The ideal candidate should possess a Ph.D. or Master’s degree in a Communications-related discipline, alongside teaching experience and a passion for education.
The role of the art director in advertising is to add aesthetic value and clarity to an advertising idea. This course explores visual communication theory, how advertising art direction enhances campaigns, adds value, clarity and differentiation in crowded media environments. It integrates communication theory, visualization, and art direction practice as students translate conceptual creative advertising ideas into art-directed executions across various advertising channels and contexts.
Students will also explore social, ethical and environmental issues relevant to art direction, as well as the currency of visual media in contemporary global advertising.