Associate Director, Regional Marketing: NPP

Merck; Singapore; A distancia; SGD 180.000 - 280.000; Jornada completa

Descripción de la vacante

Merck in the APAC region seeks a Regional Commercial Manager for New Product Planning. This role drives opportunity assessment, market prioritization, and early commercial planning across SP&ID in Asia Pacific, coordinating with global and regional teams to shape launch readiness and market access strategies.

The incumbent will translate market insights into robust regional plans, ensuring alignment with enterprise go‑to‑market strategies and delivering high‑quality launch preparation across

Formación

• 5–10 years in the pharmaceutical industry.
• Marketing/commercial experience with launch readiness.
• Experience in market access, policy, medical affairs, value evidence.
• Strong strategic thinking and problem solving.
• Ability to analyze complex market data.

Responsabilidades

• Serve as regional commercial owner for New Product Planning in APAC.
• Lead opportunity assessment, market prioritization and launch readiness.
• Coordinate cross‑functional teams to support development and launches.
• Translate market insights into actionable launch plans and decisions.
• Align APAC plans with global/regional/local governance and EGTM strategies.
• Build trusted partnerships with NPLs, brand teams, and markets.

Conocimientos

Strategic thinking

Launch planning

Market access

Cross-functional leadership

Pharma marketing

Descripción del empleo

Job Description

Role Overview

The Regional Commercial Manager New Product Planning is the regional commercial owner and ambassador for New Product Planning across the Specialty, Pharma & Infectious Disease (SP&ID) Business Unit for Asia Pacific. The role will be responsible for opportunity assessment, market prioritization, early commercial planning, and cross‑functional coordination to support successful development and launch preparation for future SP&ID products.

As the regional commercial lead for New Product Planning, the Regional Commercial Manager is a trusted partner to New Product Leads along the Global-Regional Local axis, market brand teams, global marketing colleagues, and regional cross‑functional teams-bringing clarity, discipline, and momentum to strategy, execution, and launch readiness. The incumbent will help ensure Asia Pacific needs and opportunities are reflected in broader product, forecasting, Stage Gate, and Enterprise Go-to-Market (EGTM) strategies.

The regional Commercial Manager will translate market insights, competitive intelligence, access realities, customer needs, and financial assumptions into clear actionable launch plans, and high‑quality business decisions within the context of New Product Planning across Asia Pacific.

Location: Selected candidate can work from home country within Asia Pacific region (remote working).

What will you do

New Product Planning

• Develop and support regional strategies for the introduction of new SP&ID products in Asia Pacific.
• Conduct opportunity assessments, market prioritization, and commercial evaluations for pipeline assets.
• Analyze market trends, customer needs, competitive landscape, and access considerations to shape strategic recommendations and go-to‑market direction.
• Partner with global, regional, and local cross‑functional teams to align regional plans with overall product development and launch strategies.
• Support key forecasting, Stage Gate, and Enterprise Go-to-Market (EGTM) deliverables for priority pipeline assets across the region and key markets.

Pipeline Strategy & Ownership

• Own and articulate the regional strategy for our pipeline assets, aligned to global direction and adapted for AP market realities.
• Serve as the regional ambassador and subject‑matter expert in New Product Planning, providing clear strategic direction to markets and feed into the SP&ID strategy for the region.
• Ensure commercial, medical, access, and operational perspectives are integrated into launch plans.

Regional-Global-Local Orchestration

• Act as the primary connector between global, regional, and local teams including New Product Leads (NPL) for New Product Planning and our pipeline assets.
• Communicate key business opportunities, risks, milestones, and decision points to leadership and relevant stakeholders.
• Ensure markets understand not just what to do, but why -making strategy and forecasting practical and actionable.
• Build trust as a commercial thought partner, not a service/activity provider.

Cross‑Functional Leadership & Execution

• Mobilise and align cross‑functional teams (marketing, sales, access, medical, finance, policy, etc.).
• Drive executional excellence across early launch preparation, forecasting, strategic planning aligned with New Products in Oncology so that we speak with One Voice.
• Navigate competing priorities while maintaining focus, alignment, and momentum.

People Leadership and Capability Building

• Guide, coach, and support local NPLs, marketers or project teams responsible for assigned brand and indication priorities together with the Oncology NPP counterpart.
• Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong brand discipline and accountability.
• Support marketing capability building across early launch planning, forecasting, opportunity assessment, and cross‑functional leadership.
• Contribute to a collaborative, accountable, and inclusive team culture that enables high performance across regional and country teams.

What should you have:

Required

• 5-10 years of experience in the pharmaceutical industry.
• Marketing and / or commercial experience, including launch planning and readiness, coupled with strong understanding of or experience in market access, policy, medical affairs, and value evidence generation.
• Strong strategic thinking, prioritization, and problem-solving skills.
• Ability to analyze complex market data and