Associate Director - Product Marketing | SaaS org | Bangalore

Michael Page; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

A leading HRTech company is seeking an experienced Product Marketing Manager to drive market analysis and product positioning. This role involves cross-functional collaboration to enhance product launch efforts and create insightful customer personas. The successful applicant will possess substantial experience in product marketing, with a strong influence across teams, and will report on market campaigns and performance metrics.

Benefits

Top of the market Compensation

High quality leaders

Benchmark Benefits

Qualifications

• At least 6 years of experience in product marketing or a related field.
• Strong cross-functional influence in a similar organization.
• Comfortable analyzing quantitative and qualitative data sets.

Responsibilities

• Conduct market research and competitive analysis.
• Lead product launch plans and sales enablement efforts.
• Develop detailed customer personas and targeted messaging.

Skills

Market Research

Sales Enablement

Competitive Analysis

Content Development

Analytical Skills

Strategic Thinking

Job description

Top org within it's space, rapidly growing Opportunity to scale to a Unicorn and beyondAbout Our ClientThe org is a leader in HRTech with a focus on Learning. They have customers in over 100 countries. They have a very strong Marketing engine that delivers high quality business.Funded by Top VCs.Job Description Market analysis and positioning: Conduct market research, competitive analysis, and customer insights to refine product positioning and messaging. Go-to-market planning: Lead product launch plans, working cross-functionally to align on goals, timelines, and deliverables. Sales enablement: Partner with sales teams to create compelling sales collateral, presentations, and training materials that articulate the value of the product. Customer personas and insights: Develop detailed customer personas, identifying their needs and pain points to create targeted messaging. Content development: Oversee the creation of engaging content, including blog posts, case studies, webinars, and white papers, to support marketing and lead generation efforts. Performance tracking and reporting: Analyze marketing campaign performance, adjust strategies as needed, and report key insights to stakeholders.The Successful Applicant At least 6 years of experience in product marketing or a related product-focused field. You have a strong cross-functional influence in a similar organization. You are comfortable analyzing quantitative and qualitative data sets. You are excellent at conducting market research. You quickly turn research and analysis into an actionable plan you can test. You are ready to commit to our mission.What's on Offer Top of the market Compensation High quality leaders Thriving business Benchmark Benefits and perksContact: Rahul MishraQuote job ref: JN-hidden_mobile9,

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