Associate Director - Influencer Marketing and Celeb Endorsement

dentsu; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the marketing sector is seeking an Associate Director specializing in Influencer Marketing and Celebrity Endorsement. This role requires leading influencer campaigns, crafting content strategies, and managing celebrity partnerships in a dynamic environment. Ideal candidates will have a strong background in influencer marketing with excellent project management and interpersonal skills to navigate complex stakeholder settings.

Qualifications

• 5-7 years of experience in influencer marketing or media, preferably in an agency setting.
• Strong knowledge of social and influencer landscape in India.
• Cultural curiosity and familiarity with internet culture and creator economy.

Responsibilities

• Lead end-to-end influencer marketing campaigns from strategy to performance analysis.
• Manage influencer deliverables, content calendars, and track performance metrics.
• Identify and pitch relevant celebrity talent for campaigns.

Skills

Influencer marketing

Content strategy

Project management

Interpersonal skills

Job description

Associate Director - Influencer Marketing and Celeb Endorsement

About Dentsu India: Dentsu international comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB, and Merkle Sokrati, each supported by specialist divisions and scaled services. Operating in over 145 markets worldwide with more than 66,000 specialists, dentsu offers best-in-class services in Media, Customer Experience Management (CXM), and Creative.

Part of dentsu International, dentsu India works with major brands to help them win, retain, and grow their customer base, achieving meaningful business progress. Dentsu India is the second-largest advertising agency network in India, while dentsu international ranks fifth globally.

We partner with brands during all times to create sustainable value and lasting change, driven by a team of optimists, entrepreneurs, and first-movers who focus on client needs.

Learn more at: https://www.dentsu.com/ and https://www.dentsu.com/careers

Role Summary

Job Title: Associate Director - Influencer Marketing and Celeb Endorsement

Location: Mumbai

Total Experience: 5-7 Years

Key Responsibilities

• Lead end-to-end influencer marketing campaigns from strategy, talent mapping, and briefing to content execution and performance analysis.
• Build influencer-first content strategies for brand campaigns across platforms like Instagram and YouTube.
• Create concise influencer briefs aligned with brand goals, platform nuances, and creative storytelling.
• Collaborate with internal teams (strategy, media, creative) and external partners (influencers, production teams).
• Manage influencer deliverables, content calendars, and campaign timelines using appropriate tools.
• Track and report campaign performance metrics such as reach, engagement, clicks, conversions, sentiment, and ROI.

Celebrity Endorsements

• Identify and pitch relevant celebrity talent for campaigns based on strategic alignment.
• Define shortlisting parameters like target audience fit, past associations, image, and media impact.
• Maintain relationships with celebrity managers, talent reps, and clients.
• Handle contracts, budgets, exclusivity, timelines, and campaign integration.
• Lead execution of celebrity shoots, campaign rollouts, and digital activations.

Ideal Candidate Profile

• Experience in influencer marketing, creator partnerships, content strategy, or media, preferably in an agency setting.
• Confidence in project leadership, client communication, and real-time problem-solving.
• Understanding of authentic creator and celebrity audience connections and content creation.
• Cultural curiosity, trend awareness, and familiarity with internet culture and the creator economy.
• Experience across verticals like beauty, fashion, lifestyle, tech, or consumer brands.

Qualifications & Skills

• Strong knowledge of the social and influencer landscape in India.
• Passion for culture-driven marketing and creator storytelling.
• Excellent project management and multitasking skills.
• Strong interpersonal skills for working with clients, creators, celebrities, and internal teams.
• Ability to manage complex stakeholder environments, including legal, finance, creative, and production teams.
• End-to-end campaign delivery expertise, from strategic planning to digital rollout.

• Job Tags: corporate communication, influencer marketing