Associate Director, CRM

People Story; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading consultancy is seeking an Associate Director, CRM to spearhead innovative marketing strategies and guide clients through their digital transformations. This role involves overseeing high-impact campaigns, managing crucial projects, and facilitating executive workshops to drive business results. The ideal candidate will have strong MarTech expertise and a passion for leveraging data in impactful ways, positioned to influence senior stakeholders and deliver exceptional client experiences.

Qualifications

• Extensive hands-on experience in MarTech platforms.
• Proven leadership in large-scale projects and teams.
• Experience facilitating C-suite discussions.

Responsibilities

• Drive multi-channel campaigns using MarTech tools.
• Manage consulting and implementation projects end-to-end.
• Develop strong client relationships to enhance business growth.

Skills

Strategic Thinking

MarTech Expertise

Leadership

Problem-Solving

Tools

CDP (Tealium, Segment)

CEP (SFMC, Braze)

Job description

Are you a seasoned marketing strategist with a deep passion for leveraging MarTech and data to drive personalized customer experiences? If you're ready to lead high-impact initiatives and guide top-tier clients through their digital transformation, we'd love to meet you!

As an Associate Director, CRM, you'll be at the forefront of strategic leadership, driving innovation and results across the board.

Key Responsibilities:

Lead Campaign & Customer Journey Innovation Design, develop, and optimize high-performing, multi-channel campaigns that harness the full power of digital data and MarTech platforms.

Marketing Automation Visionary Act as a trusted advisor to senior clients, crafting solutions that integrate MarTech tools to meet their marketing and business objectives. You'll be the go-to expert for aligning platforms like CDP and CEP with overarching business strategies.

Strategic Opportunity Development Identify and unlock new client opportunities by understanding their pain points and tailoring digital strategies to elevate their digital maturity.

Executive-Level Leadership Lead workshops, strategic white-boarding sessions, and high-stakes discussions with senior stakeholders, co-creating roadmaps that guide clients through digital evolution.

End-to-End Project Ownership Manage complex consulting, implementation, and managed services projects, ensuring timely delivery and alignment with client goals. You'll oversee everything from strategy to execution across diverse MarTech platforms.

Client & Business Development Take ownership of pre-sales targets, developing strong client relationships that lead to long-term partnerships. You'll also be driving growth for both your clients and our business.

What You Bring:

Visionary Strategic Thinking You have the ability to align business goals with data-driven marketing strategies that make an impact.

MarTech Expertise Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), and a strong understanding of how they drive marketing and business outcomes.

Leadership & Execution You've led large-scale projects and teams, delivering results in complex, fast-moving environments. Balancing both high-level strategy and technical execution is your forte.

Executive-Level Facilitation Proven experience leading senior-level workshops and strategy discussions, with the ability to influence and guide C-suite stakeholders.

Innovative Problem-Solver You have a deep passion for technology and data, always seeking out the latest trends to stay ahead of the curve.

️ Global Perspective You're ready to travel as needed to meet client demands and drive successful project outcomes.

Are you ready to lead and inspire? If you're excited about the future of marketing, technology, and data, and want to drive transformation at the highest level, this could be the perfect role for you. Lets have a conversation!

Sound interesting? Please apply here with your CV or email [e-mail], again with your CV attached.

People Story is acting as a Talent Consultancy to this role. Due to the high volume of applicants, it is extremely difficult for us to get back to everyone who applies. If we have not contacted you within 14 days, please assume that your application has not been successful.