Associate Director, Area Adult Marketing – ANI Pacific Asia

Abbott Laboratories; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead brand growth in the Pacific Asia region. This role involves driving brand relevance and market share through innovative strategies and collaboration with cross-functional teams. The ideal candidate will have a strong marketing background in pharmaceuticals or consumer goods, with a focus on demand generation and consumer insights. Join a forward-thinking company that values innovation and teamwork, and make a significant impact on health and wellness products that millions rely on daily.

Qualifications

• 5+ years of marketing experience in pharmaceuticals or consumer goods.
• Strong understanding of consumer and customer journey.

Responsibilities

• Lead brand growth through market penetration and innovation.
• Develop brand strategies based on consumer insights and market data.

Skills

Marketing Strategy

Consumer Insights

Cross-functional Collaboration

Demand Generation

Education

Bachelor's degree

Additional degree in business

Job description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.

This role is responsible for building brand relevance and superiority to bring about an accelerated growth of brand / portfolio business in Pacific Asia region

MAIN RESPONSIBILITIES

• Set and lead aspirational growth of brand / portfolio through driving penetration growth &/or market share growth in line with organizational aspirations, and through innovations.
• Understand consumer & customer journey, competitive and regulatory environments in key affiliates to develop brand strategies and insights based brand campaigns to influence key external stakeholders such as healthcare professionals, consumers (end-users), caregivers and retail partners.
• Actively participate in the development of business plans in key Affiliates, identifying opportunity areas and providing input to modify marketing programs to address changes in the marketplace
• Understand and provide data-based recommendations for investments across key levers across affiliates to drive effectiveness and efficiencies
• Lead cross-functional teams and affiliate marketing teams to deliver on brand needs (improving brand claims, portfolio innovations and execution)

REQUIREMENTS

• Bachelor's degree. Additional degree in business preferred
• 5+ years experience in marketing function in pharmaceuticals (Rx or OTC) / or nutraceuticals industry / Consumer goods industry
• Demand generation through:
• HCPs, KOLs and scientific associations in healthcare environment, collaborating with medical sales force
• Direct to Consumer Marketing through Traditional and Digital levers collaborating with retail sales force
• Need to be strong in one of the above
• Proven ability to collaborate with cross functional teams, leading delivery on brand needs.