ASSOCIATE DIRECTOR, AREA ADULT MARKETING – ANI PACIFIC ASIA

Borr Drilling; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the pharmaceuticals and nutrition sector is seeking a marketing manager to drive growth strategies for its brand portfolio in the Pacific Asia region. This role requires a proven track record in demand generation and collaboration with healthcare professionals and cross-functional teams. Candidates should have a bachelor's degree and over five years of relevant experience in marketing.

Qualifications

• 5+ years experience in marketing function in pharmaceuticals or nutraceuticals industry.
• Strong knowledge of demand generation and consumer marketing via digital and traditional channels.
• Proven ability to collaborate with cross-functional teams.

Responsibilities

• Set and lead growth strategies for brand or portfolio.
• Understand consumer journey and develop insights for brand campaigns.
• Lead cross-functional teams to improve portfolio innovations.

Skills

Demand generation

Collaboration

Market analysis

Education

Bachelor's degree

Additional degree in business

Job description

JOB DESCRIPTION

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life. This role is responsible for building brand relevance and superiority to bring about an accelerated growth of brand / portfolio business in Pacific Asia regionMAIN RESPONSIBILITIESSet and lead aspirational growth of brand / portfolio through driving penetration growth &/or market share growth in line with organizational aspirations, and through innovations.Understand consumer & customer journey, competitive and regulatory environments in key affiliates to develop brand strategies and insights based brand campaigns to influence key external stakeholders such as healthcare professionals, consumers (end-users), caregivers and retail partners.Actively participate in the development of business plans in key Affiliates, identifying opportunity areas and providing input to modify marketing programs to address changes in the marketplaceUnderstand and provide data-based recommendations for investments across key levers across affiliates to drive effectiveness and efficienciesLead cross-functional teams and affiliate marketing teams to deliver on brand needs (improving brand claims, portfolio innovations and execution)REQUIREMENTS Bachelor's degree. Additional degree in business preferred5+ years experience in marketing function in pharmaceuticals (Rx or OTC) / or nutraceuticals industry / Consumer goods industryDemand generation through: HCPs, KOLs and scientific associations in healthcare environment, collaborating with medical sales forceDirect to Consumer Marketing through Traditional and Digital levers collaborating with retail sales forceNeed to be strong in one of the aboveProven ability to collaborate with cross functional teams, leading delivery on brand needs.