Associate, Data Analytics

Singtel Group; Singapore; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to drive campaign performance through data-driven insights. In this dynamic role, you will collaborate with various teams to develop audience segmentation strategies for upselling and retention campaigns. Your expertise in SQL and Python will be crucial for extracting and analyzing data to measure campaign effectiveness. Additionally, you will design insightful Power BI dashboards and present your findings to stakeholders. This opportunity offers a full suite of health benefits, ongoing training, and the chance to grow within a supportive environment. If you're ready to unlock new possibilities, this is the role for you!

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• 1-2 years of experience in marketing/advertising analytics with strong analytical skills.
• Proficient in SQL and Python for data extraction and analysis.

Responsibilities

• Collaborate with teams to gather campaign requirements and create audience segmentation strategies.
• Lead end-to-end campaign analysis to enhance marketing performance and effectiveness.

Skills

Marketing analytics

SQL

Python

Excel

Statistical knowledge

Communication skills

Organizational skills

Education

Bachelor’s degree in Analytics

Bachelor’s degree in Statistics

Bachelor’s degree in Mathematics

Bachelor’s degree in Marketing

Tools

Oracle Marketing Cloud (Responsys)

Power BI

Data visualization tools

Job description

Select how often (in days) to receive an alert:

Marketing Campaign Activation and Audience Creation

• Collaborate with CLM (customer lifecycle management), PM (product marketing), advanced analytics, and wider business teams to gather campaign requirements and translate them into audience segmentation strategies mainly for upsell, cross-sell, and/or retention marketing campaigns. Marketing channels will include electronic direct mail (EDM), SMS, etc.
• Design, implement, and optimize campaign audience filters/Next-Best-Action, etc. in Oracle Marketing Cloud (Responsys), etc.

Marketing Campaign Analysis

• Lead end-to-end campaign analysis to improve marketing performance and results, which may include:
• Write SQL queries and/or Python scripts to extract data for analysis
• Analyse marketing campaign performance to measure campaign effectiveness
• Suggest ideas/recommendations/hypotheses/experiments to conduct for the next marketing campaign based on derived insights
• Present the analysis, derived insights, and suggested next steps
• Establish benchmarks for marketing campaign performance
• Design and build Power BI dashboards and/or campaign reporting

Skills for Success:

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, or equivalent
• Minimum 1-2 years of experience in the field of marketing/advertising analytics
  • Experience in:
  • Marketing analytics
  • Excel/SQL
  • Formulating hypotheses, conducting experiments, statistical knowledge
  • Data platforms/visualization tools

Strong organizational skills & conscientious personality

Meticulous, proactive, and dynamic with the ability to work independently

Effective communication and people engagement skills

Business continuity planning

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!