Assistant Vice President - Customer Marketing & Promotions

The Great Eastern Life Assurance Company Limited; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

A leading company in the insurance sector seeks a seasoned Marketing Manager to lead integrated marketing campaigns and enhance product awareness. Candidates should have 8-12 years of experience in marketing, strong communication skills, and proficiency in Adobe Experience Manager.

Qualifications

• Minimum 8 years of relevant marketing experience.
• Strong understanding of financial, insurance, or banking concepts.
• Proficient in independent campaign management.

Responsibilities

• Lead and execute end-to-end integrated marketing campaigns.
• Monitor and review marketing campaign performance.
• Liaise with internal stakeholders and external vendors.

Skills

Marketing analysis

Integrated marketing communications

Project management

Stakeholder relationship management

Copywriting

Education

Bachelor's degree in marketing or communications

Tools

Adobe Experience Manager

Job description

Build and increase product and proposition awareness through strategising, optimising and execution of integrated marketing communication plans and campaigns to boost consumers’ consideration and purchase.

· Conceptualise, develop and execute end-to-end strategic and tactical marketing campaigns, tailored to targeted customer segments to achieve business objectives.

· Lead and drive proposition / segment driven marketing campaigns and initiatives across Great Eastern.

· Lead and develop effective digital and below-the-line product marketing assets; i.e. social content, articles, videos etc, in collaboration across Consumer Propositions, Distribution, Digital, Group Brand, etc, to deliver business outcomes.

· Involve in developing the right customer propositions for products and ensure consistent delivery of messaging across all product marketing communications touch points.

· Monitor and review effectiveness of integrated marketing campaign performance and any other marketing initiatives for optimised results.

· Plan and execute products and propositions web journeys and content using Adobe Experience Manager (AEM).

· Liaise and collaborate with internal stakeholders and external vendors to ensure a timely delivery of campaigns and projects.

· Prepare marketing analysis / projection of data required for campaign / budget approvals and manage approved budgets.

· Strong understanding of financial, insurance or banking knowledge and concepts

· Strong ability to plan and execute integrated marketing communications activities such as marketing assets, content marketing, media campaign management etc. independently

· Experience in planning and driving marketing campaigns and manage campaign administration independently

· Good knowledge of marketing trends, tools, capabilities to keep abreast and introduce to scope of work (where applicable)

· Proficient in preparing marketing analysis / projection of data required for campaign or business planning independently

· Able to prepare and create web content under Adobe Experience Manager independently

· Strong interpersonal skills and able to liaise with vendors and internal stakeholders

· University graduate (preferably in marketing or communications) with 8 to 12 years of relevant working experience

· Possess excellent presentation and communication skills, written and spoken, strong in copy writing is an asset

· Strong project management and interpersonal skills, with good stakeholder relationship management

· Ability to lead campaigns and projects as well as guide junior team member(s) if applicable