Assistant Vice President, Corporate Wellness and Engagement

Singlife; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading financial services company in Singapore is seeking a professional to manage corporate wellness initiatives. This role involves executing onsite and digital wellness strategies while fostering strong client relationships. The ideal candidate has 5-8 years of experience in corporate wellness and a background in event management and client engagement. This position aims to enhance client retention and business growth through innovative wellness propositions.

Qualifications

• 5-8 years of experience in corporate wellness, employee benefits, or similar areas.
• Proven track record in executing wellness initiatives and events.
• Strong understanding of cross-selling in wellness contexts.

Responsibilities

• Oversee onsite wellness activations to ensure client satisfaction.
• Manage wellness activities for corporate clients.
• Develop and execute digital engagement strategies.

Skills

Corporate wellness experience

Event management

Client engagement

Digital engagement tools

Education

Recognized university degree in Business or related field

Job description

Overview

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.

In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.

Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan’s leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Key Appointments

• This position will be responsible for driving engagement and strategic value through wellness initiatives under the Employee Benefits portfolio.
• This role focuses on managing both onsite and digital wellness activities, building strong vendor and client relationships, and embedding cross-selling opportunities across all touchpoints.
• This role requires a proactive and strategic thinker with experience in event and vendor management, and a passion for delivering impactful wellness experiences that support business growth, client retention, and group insurance renewal strategies.

Key Responsibilities

• Oversee the execution of onsite wellness activations, ensuring quality delivery and positive client experience.
• Manage and coordinate wellness activities for corporate clients, ensuring alignment with strategic wellness objectives.
• Build and maintain strong relationships with external wellness vendors, brokers, and corporate clients.
• Develop and execute digital engagement strategies, including arranging webinars, sourcing speakers, and curating Employee Benefits content for corporate employee bases.
• Embed cross-selling opportunities in both onsite wellness activities and digital engagement initiatives, including integration of financial wellness booths and content.
• Grow cross-selling opportunities into the member base via wellness activities and other health & wellness initiatives.
• Pitch corporate wellness to clients and brokers as value-added propositions to support renewal and new business opportunities.
• Hold accountability for cross-selling KPIs, including tracking conversion rates from wellness to financial product engagement, targeting 2–5% conversion.
• Analyse employee base data to identify strategic product offerings that align with client needs and wellness objectives.
• Create or contribute to the development of marketing materials and content to support wellness engagement and cross-sell efforts.
• Manage and refine the corporate wellness proposition, to ensure relevance, impact, and alignment with business and client needs.
• Gather feedback from stakeholders and participants to continuously improve future wellness activations and digital engagements.
• Collaborate with internal stakeholders (e.g., Account Managers, Business Development Managers) to align wellness initiatives with broader business goals.
• Ensure compliance with all applicable laws and regulations relating to the above functional activities.

Requirements

Experience

• Minimum 5 - 8 years of relevant experience in corporate wellness, employee benefits, client engagement, or health promotion, ideally within insurance, healthcare, & banking.
• Proven track record in planning and executing both onsite and digital wellness initiatives, including webinars, speaker sourcing, and content development.
• Strong ability to design and deliver value-added wellness propositions that support business growth, client retention, and group insurance renewal strategies.
• Experience in event management, stakeholder engagement, and client-facing roles, with a focus on driving measurable outcomes such as cross-selling and lead generation.
• Strong ability to identify and embed cross-selling opportunities within wellness activities to support business growth and group insurance renewal strategies.
• Familiar with digital engagement tools and platforms used for webinars, content distribution and nurturing campaigns are a plus.

Education

• Recognized university degree in Business, Marketing, Communications, or a related field; or at least GCE A-Level or Diploma with relevant professional qualifications.
• Professional certifications in event management, wellness programming, or digital marketing are advantageous but not mandatory.

If you find yourself able to demonstrate the criteria above, apply with us now. We look forward to your application.