Assistant Trade Marketing Manager

ASICS Asia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading sporting goods company seeks a Trade Marketing Manager in Singapore. You will develop and implement marketing strategies, manage key accounts, and collaborate with various teams to drive performance. Ideal candidates have a degree in Marketing and at least 3 years of experience in marketing or account management. A positive attitude and ability to work under pressure are essential. Occasional business travel will be required.

Qualifications

• 3+ years in marketing or key account management.
• Experience in the sporting goods or retail industry preferred.
• Self-motivated and able to work under pressure.

Responsibilities

• Develop and implement trade marketing strategies.
• Plan and execute regional trade shows.
• Manage trade marketing budget to maximize ROI.

Skills

Marketing strategy development

Project management

Collaboration

Market analysis

Budget management

Education

Bachelor's degree in Marketing or related course

Job description

Key Responsibilities:

• Develop and implement mid-to-long term trade marketing strategies, aligned with business objectives.

• Spearhead the planning and execution of the regional trade show.

• Collaborate with internal teams across marketing, sales and product team to customize trade marketing plans for key accounts within allocated marketing budget.

• Manage trade marketing budget effectively to maximize return on investment and ensure optimal resource allocation.

• Conduct regular market analysis to understand customer preferences, competitive trends and trade dynamics.

• Conduct regular trade audit to ensure in-store display adheres to brand guidelines and explore opportunities to elevate brand’s visibility.

• Ensure close communication with sales team and key accounts to monitor sell-through performance and implement additional marketing support when necessary.

• Execute trade marketing support from VM updates to exclusive assets creation to in-store activation etc.

• Day-to-day administrative operations e.g. compilation of reports and assets dissemination.

What we are looking for:

• Bachelor's degree with major in Marketing or any related course.

• At least 3 years in marketing or key account management.

• Prior experience in the sporting goods or retail industry will be preferred.

• Self-motivated with the ability to work well under pressure to deliver multiple projects simultaneously.

• High level of attention to details and ability to follow through plans to execution.

• Strong organisational skills and ability to pay close attention to detail and accuracy.

• Team oriented and able to work in a fast-paced environment and under pressure.

• A positive, hard-working “can-do” attitude, and the ability to multi-task on multiple projects simultaneously.

• Occasional business travel required.