Assistant Trade Marketing Manager

FROSTS FOOD & BEVERAGE (PTE.) LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food & beverage company in Singapore is seeking a marketing professional to drive trade marketing strategies for its brands. The ideal candidate requires at least 2 years of B2C marketing experience, excellent communication skills, and creativity. Responsibilities include analysing sales data, developing channel strategies, and monitoring promotions to enhance brand visibility.

Qualifications

• At least 2 years experience in a B2C marketing role.
• Experience in FMCG is an advantage.

Responsibilities

• Plan and execute trade marketing strategies for assigned brands.
• Analyse sales data to identify gaps and opportunities.
• Develop channel strategies and trade promotions.
• Monitor competitor activities and evaluate promotional effectiveness.

Skills

Creative thinking

Strong communication skills

Organisational skills

Meticulousness

Job description

Main Duties and Responsibilities

1. Responsible for the planning and executing of trade marketing strategies and plans for the assigned brands in Frosts Food and Beverage’s portfolio.
2. Analyse both internal and external sales (Sell-in, Sell Through) to identify distribution gaps, threats and opportunities for the channels / retailers in your assigned brands.
3. Develop, plan and execute channel strategies and trade promotions to achieve sales objectives. Ensuring these strategies are in tandem with the positioning and potential of the accounts / channels / brand principals.
4. Monitor competitor activities and submit monthly reports to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
5. Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance to the monthly forecast schedule.
6. Identify sales gaps and work with the respective Key Account Executives / Managers to propose close gap measures.
7. Take the initiative to discuss and develop plans to assist Key Account Managers to maximize the category potential in each of the retail and HORECA accounts.
8. Monitor and evaluate the effectiveness of trade promotions and in-store promotions to make recommendations for future promotions.
9. Interact with Sales, Marketing and Brand Principals regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others to ensure on-time and effective implementation.
10. To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
11. Any other duties assigned to you from time-to-time.

Requirements

• Creative thinker with a keen sense of what appeals to consumers.
• Organised, meticulous and resourceful.
• Strong communication skills are a must.
• At least 2 years experience in a B2C marketing role.
• Experience in FMCG is an advantage.