Assistant Trade Marketing Manager

ASICS Asia Pte Ltd; Singapore; On-site; SGD 42,000 - 58,000; Full time

Job summary

A leading sports company is seeking a Trade Marketing Manager to develop and implement effective marketing strategies. The role involves managing budgets, executing regional trade shows, and collaborating with internal teams, aimed at enhancing brand visibility and driving sales performance. Candidates should possess a bachelor's degree in marketing with relevant experience in the industry.

Qualifications

• At least 3 years in marketing or key account management.
• Prior experience in sporting goods or retail industry preferred.
• Ability to work under pressure and manage multiple projects.

Responsibilities

• Develop mid-to-long term trade marketing strategies aligned with business objectives.
• Plan and execute regional trade show.
• Manage trade marketing budget effectively and conduct market analysis.

Skills

Organizational Skills

Attention to Detail

Teamwork

Multi-tasking

Self-motivation

Education

Bachelor's degree in Marketing or related course

Job description

Key Responsibilities:

• Develop and implement mid-to-long term trade marketing strategies, aligned with business objectives.

• Spearhead the planning and execution of the regional trade show.

• Collaborate with internal teams across marketing, sales and product team to customize trade marketing plans for key accounts within allocated marketing budget.

• Manage trade marketing budget effectively to maximize return on investment and ensure optimal resource allocation.

• Conduct regular market analysis to understand customer preferences, competitive trends and trade dynamics.

• Conduct regular trade audit to ensure in-store display adheres to brand guidelines and explore opportunities to elevate brand’s visibility.

• Ensure close communication with sales team and key accounts to monitor sell-through performance and implement additional marketing support when necessary.

• Execute trade marketing support from VM updates to exclusive assets creation to in-store activation etc.

• Day-to-day administrative operations e.g. compilation of reports and assets dissemination.

What we are looking for:

• Bachelor's degree with major in Marketing or any related course.

• At least 3 years in marketing or key account management.

• Prior experience in the sporting goods or retail industry will be preferred.

• Self-motivated with the ability to work well under pressure to deliver multiple projects simultaneously.

• High level of attention to details and ability to follow through plans to execution.

• Strong organisational skills and ability to pay close attention to detail and accuracy.

• Team oriented and able to work in a fast-paced environment and under pressure.

• A positive, hard-working “can-do” attitude, and the ability to multi-task on multiple projects simultaneously.

• Occasional business travel required.