Assistant / Section Manager, Social Media Marketing

Summary

As part of the Brand Marketing team, you will be a key member responsible for building Scoot's brand through effective and creative campaigns across paid and owned channels, to bring Scoot's business ambition to life.

Job Description

Our ideal candidate is a social and digital native, one who has experience having developed and executed social-first campaigns across multiple markets. With a flair for creative concepting and good sense of brand development, s/he is comfotable with driving day-to-day marketing activities and long-term market strategies. Calm and poised, s/he thrives on tight deadlines and adapts to ever changing needs. Working closely with Scoot's brand manager, the creative agency, the media agency and even the PR agency, s/he will be part of a team who delivers on various types of impactful communications campaigns, whose role entails

Responsibilities:

• Driving and leading social strategy, creation and execution for platforms including Facebook, X, Instagram, TikTok, RED

• Management of the brand's social always-on content, working closely with in-market leads and agencies to ensure consistent brand message, Scoot's tone-of-voice and brand guidelines to result in strong top-of-mind recall for Scoot

• Community management of Scoot's social media pages, including scanning of direct messages, comments and complaints to manage responses and overall channel health

• Providing social media promotional support for internal teams e.g. cabin services or network planning

• Supporting with social listening and analysis, identifying trends and monitoring competitor activities to help inform strategies for Scoot

• Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned

• Providing guidance and mentorship to younger team members, helping them with their personal development and growth

Requirements:

• Academic requirement: Degree preferred

• 6-8 years of direct experience in brand/social communications managing multiple social media accounts, in a creative agency or on the client front. SEA market experience is a minimum, global market experience a plus.

• Proven experience developing marketing and communications campaigns, including but not limited to social media, content strategy and PR-led campaigns

• Clear and engaging storyteller who is able to build a good narrative

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Conceptual and intuitive thinker with business acumen

• Infectious energy and enthusiasm; able to inspire and excite

• Comfortable working with ambiguity and without complete information

• Independent self-starter and excellent communicator

• Having aviation, travel or hospitality industry experience, project management is a bonus