Assistant Sales Manager / Sales Manager (General Trade)

Hawley & Hazel Chemical Co. (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the FMCG sector is seeking an Assistant Sales Manager/Sales Manager to drive business growth for Darlie products. The role involves distributor management, engagement with key accounts, and achieving sales targets while leveraging strong analytical skills. Applicants must have relevant FMCG experience and a blend of interpersonal and analytical abilities.

Qualifications

• Prior experience in General Trade within a reputable FMCG company.
• Mature, well-organized, independent with good inter-personal skills.
• Good command of Chinese and English.

Responsibilities

• Develop and implement strategic business plans for Darlie products.
• Lead distributor management and ensure healthy inventory levels.
• Drive Joint Business Planning with key customers and monitor sales progress.

Skills

Communication

Negotiation

Presentation

Analytical skills

Interpersonal skills

Tools

MSOffice (Excel, PowerPoint)

Job description

ABOUT THE JOB

Reporting to Country Manager, the Assistant Sales Manager / Sales Manager is responsible for developing and implementing strategic business plans for Darlie products in General Trade Channel. He / she needs to take the leadership role to lead the distributor towards achievement of set KPIs such as sales, distribution, trade spend management and inventory. The role also involves direct key account management of a retailer.

MAJOR RESPONSIBILITIES

1) Distributor Management

•Develop effective and efficient channel strategy and plans to achieve sales targets and objectives

•Lead the distributor to achieve business objectives

•Work with the distributor to penetrate into new outlets within the assigned channel

•Develop strategies and plans to drive product penetration, building display coverage and dominance

•Prepare and attend regular business reviews with distributors and key customers to maximize the alignment of customers and H&H internal objectives

•Conduct route riding with sales reps and frequent market checks

•Work with Distributor to address all stock matters. Ensure healthy inventory level in trade/warehouse

2) Customer Engagement

•Drive Joint Business Planning with key customer (Sheng Siong) to maximize the alignment of customer and H&H internal objectives

•Conduct and lead quarterly reviews with trade customers on sales performance and drive customer initiatives.

•Regular engagement with customers to foster close working relationships and drive sales and category initiatives

•Work with Customer to address all stock matters. Ensure healthy inventory level in trade/warehouse

3) Delivery of Business Objectives

•Prepare and execute annual sales account plan and budget for assigned customers to achieve business objectives

•Monitor sales progress on a daily basis in order to achieve monthly KPIs in terms of Sales, Distribution, Display and Speed to Market. Perform gap analysis and propose recovery plan

•Optimize allocated GTN to drive sales. Track and manage GTN within allocated budget

•Responsible to provide monthly Trade Expenditure accruals

•Responsible to verify and match incoming claims and settle disputes with customer should it arise

•Achieve company's new product introduction KPI (eg: distribution, market share, gross sales)

•Work with internal and external key stakeholders to ensure high quality and timely execution of trade activities to meet KPIs

•Work closely with Marketing team to achieve market share target

• Responsible for demand planning and forecasting by customers/channel. Provide monthly sales forecast and involve in monthly meeting with Supply Chain team

4) Data Analysis

•Proactively manage account related data and information (eg. Internal sales data and retailer’s scanned sales reports) as an analytical tool for decision making and identifying business opportunities

•Trade intelligence report: Tracking of competitors’ activities and market situations. Highlight and propose counter plans

QUALIFICATION/ EXPERIENCE

•Possess prior experience in General Trade in reputable FMCG company

•Experience in managing Distributor and Key Account customer (Sheng Siong) will be added advantage

•Outgoing, self-driven and positive attitude with good communication, negotiation and presentation skills

• High analytical skills with strong business acumen

•Mature, well-organized, independent, pro-active and good inter-personal skill

•Good command of Chinese and English

•Basic PC knowledge on MSOffice (in particular Excel and Powerpoint)