Assistant Sales Manager (Key Accounts, Modern Trade)

Bhavna Pte Ltd; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic individual to manage and develop retailer channels, driving brand growth and executing strategic promotions. This role involves building strong relationships with key accounts, negotiating effectively, and ensuring seamless in-store execution. The ideal candidate will possess a solid background in business sales or retail, with a proven track record in the FMCG sector. If you thrive in a fast-paced environment and are results-oriented, this opportunity is perfect for you.

Qualifications

• Minimum Diploma in business sales/retail with 2-3 years of experience in FMCG.
• Strong understanding of industry dynamics and market trends.

Responsibilities

• Manage and develop retailer channels to drive brand growth.
• Negotiate with retailers to align company objectives with their needs.
• Monitor competitive activities and report on promotions in trade sectors.

Skills

Business Development

Sales Strategy

Customer Relationship Management

Negotiation Skills

Market Analysis

Education

Diploma in Business Sales/Retail

Job description

Job Responsibilities

1. Manage and develop selected retailer channels.

2. Develop short- and mid-term business plans to drive brand growth with retailers.

3. Plan and execute channel strategies and trade promotions for key accounts to achieve sales objectives, aligning strategies with account potential.

4. Monitor competitive activities, submit monthly reports, and document activities for analysis and future reference.

5. Create and submit new product listings, promotions, or relevant forms to retailers as needed.

6. Build strong customer relationships and long-term partnerships with retailers.

7. Negotiate with retailers to align company objectives with their needs and strategies.

8. Control Advertising and Promotion (A&P) budgets effectively, monitoring productivity and ROI.

9. Coordinate with merchandisers to ensure seamless in-store execution and visibility.

10. Support negotiations at store level to secure optimal space.

11. Handle key accounts receivables and finance billing.

12. Perform other duties such as stock takes, exchanges, and returns as required.

Qualifications & Experience

• Minimum Diploma in business, sales, or retail, with 2-3 years of relevant experience, preferably in FMCG or related industries.

• Strong understanding of industry and market dynamics.

• Proven track record of success within supermarket chains such as Fairprice, DFI, etc.

• Possession of own vehicle is preferred.

• Sales-minded and solutions-oriented personality.

• Ability to work independently, with strong business acumen and results orientation.

• Capable of managing tight deadlines in a fast-paced environment.

• Skilled in decision-making and working with numbers.