Assistant Sales Manager

LS F&B SERVICES PRIVATE LIMITED; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

A leading company in the F&B industry is seeking an Assistant Sales Manager to drive sales operations for wedding and catering packages. The role includes client engagement, sales execution, and collaboration with operational teams to ensure seamless customer experiences from inquiry to event execution. Candidates should have proven sales experience and strong interpersonal skills.

Qualifications

• Proven experience in sales, preferably in events, hospitality, or F&B.
• Strong interpersonal and negotiation skills.
• Fluent in Malay and English (spoken and written).

Responsibilities

• Achieve monthly and annual sales targets for wedding packages and catering services.
• Maintain high client satisfaction throughout pre-event, event, and post-event touchpoints.
• Prepare weekly and monthly sales reports for management review.

Skills

Interpersonal skills

Negotiation skills

Fluency in Malay

Fluency in English

Education

Experience in sales

Tools

MS Office

CRM systems

Job description

The Assistant Sales Manager will support and drive sales operations, client engagement, and revenue growth for wedding and catering packages tailored to the market. He/She will also assist in executing sales strategies, managing leads, and ensuring seamless customer experience from enquiry to event execution.

Key Responsibilities:

1. Sales Execution

• Assist in achieving monthly and annual sales targets for wedding packages, catering services, and venue bookings
• Handle walk-in, online, and phone enquiries professionally and convert them into confirmed bookings
• Conduct site visits, food tastings, and client meetings

2. Client Relationship Management

• Build rapport with clients, especially families and bridal parties, understanding cultural preferences and needs
• Provide timely quotations, follow-ups, and updates to clients
• Maintain high client satisfaction throughout pre-event, event, and post-event touchpoints

3. Operations Coordination

• Liaise with kitchen, logistics, and event teams to ensure client requirements are executed precisely
• Ensure all sales details are captured clearly in sales orders and handed over to operations accurately

4. Marketing Support

• Collaborate with marketing team to promote packages through roadshows, social media, and wedding expos
• Provide input on promotional strategies and pricing adjustments based on client feedback and market demand

5. Reporting and Administration

• Maintain and update sales pipeline, client databases, and booking calendars
• Prepare weekly and monthly sales reports for management review

Requirements:

• Proven experience in sales, preferably in events, hospitality, or F&B
• Strong interpersonal and negotiation skills
• Fluent in Malay and English (spoken and written)
• Proficient in MS Office and CRM systems
• Willing to work weekends, evenings, and public holidays based on event schedules