Assistant Sales Manager

RICHFOOD CATERING PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

A leading company in catering seeks a Sales and Business Development Manager to drive growth and manage client relationships. The candidate will be responsible for identifying new sales opportunities and managing client portfolios to enhance revenue. With a background in hospitality sales and strong communication skills, this role offers the chance to contribute significantly to the company's success within a dynamic market.

Qualifications

• 3–5 years of experience in catering or hospitality sales.
• Prior experience in a support or supervisory role required.
• Proven ability to achieve sales goals and deliver exceptional client service.

Responsibilities

• Identify and qualify new sales prospects across markets.
• Manage a portfolio of existing clients and drive repeat business.
• Support the Sales Manager with strategic sales plans.

Skills

Strong communication

Presentation skills

Organizational skills

Education

Bachelor’s degree in Hospitality Management, Business, Marketing

Tools

CRM systems

Microsoft Office Suite

Job description

Sales & Business Development:

• Proactively identify and qualify new sales prospects across relevant markets and sectors.
• Support the Sales Manager in developing and executing strategic sales plans to achieve revenue targets.
• Prepare and deliver persuasive sales proposals and presentations to secure new business.
• Assist in identifying and pursuing new business opportunities through networking, research, and outreach.
• Achieve and exceed individual and team sales targets by executing effective sales strategies.
• Provide regular performance reporting and analysis to the Sales Director.

Client Relationship Management:

• Manage a diverse portfolio of existing clients, fostering long-term partnerships and driving repeat business.
• Conduct client consultations to assess needs and offer tailored solutions.
• Collaborate cross-functionally with operations, marketing, and finance teams to ensure seamless service delivery and exceptional client experiences.
• Assist in organizing meetings, presentations, and site visits as needed.

Revenue, Budget & Reporting:

• Complete forecasts, plans, and productivity reports for management.
  
• Participate in the preparation of the annual departmental operating budget and financial plans.
  
• Monitor budgets and support upselling of products and services while minimizing waste to increase revenue.
  
• Assist in preparing pricing proposals and reviewing contracts for profitability
  

Market & Industry Insights:

• Actively monitor market trends and competitor activity to identify new opportunities.
  
• Stay informed about industry developments, food & beverage trends, and client expectations.
  

General & Administrative:

• Provide support with ad hoc duties as assigned by the Sales Manager or Director.

Qualifications & Experience:

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field preferred.
• 3–5 years of experience in catering or hospitality sales, with prior experience in a support or supervisory role.
• Proven ability to contribute to and achieve sales goals while delivering exceptional client service.
• Familiarity with catering operations, event coordination, and budget management.
• Strong communication, presentation, and organizational skills.
• Proficiency in CRM systems and Microsoft Office Suite.