Assistant Marketing Manager, Singapore (Influencer/Partnerships)

Zenyum; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the dental category is looking for a passionate Assistant Marketing Manager (Influencer & Partnerships) in Singapore. This role focuses on managing influencer relationships, driving campaigns, and executing strategic partnerships, ideal for someone who thrives on data and collaboration.

Qualifications

• 2–3 years of experience in influencer marketing or brand partnerships.
• Strong understanding of Singaporean KOL profiles with organic outreach.
• Highly organized and detail-oriented.

Responsibilities

• Manage relationships with existing KOL partners and recruit new ones.
• Coordinate campaigns and ensure optimization across social platforms.
• Provide analytical insights into KOL performance.

Skills

Negotiation

Communication

Relationship Management

Data-driven Analysis

Tools

Social Media Platforms

Job description

About Zenyum

Zenyum is one of Asia’s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.
We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world’s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.
Join us in our mission to spread smiles across Asia!

Job Descriptions

We are looking for a passionate and results-driven marketing professional to join our Singapore Marketing team as Assistant Marketing Manager (Influencer & Partnerships).

In this role, reporting to the Head of Marketing, you will take ownership of managing and expanding relationships with local influencers across all key social platforms.

Success in this role starts with a sharp understanding of the real metrics behind each KOL — follower quality, engagement rates, and content performance — and building a structured, data-driven influencer recruitment and partnership program.

You’ll own the full funnel: Outreach > Negotiation > Contracting > Onboarding > Posting > Performance Analysis.

If you are a self-starter who thrives on numbers, enjoys pitching, and is passionate about building and scaling partnerships that deliver measurable impact, this role is for you.

You're a fit for this role, if you:

* 2–3 years of experience in influencer marketing, brand partnerships, or digital marketing (experience in beauty, wellness, or premium consumer brands is a plus).
*Excellent understanding of local Singaporean KOL/influencer profiles who possess strong organic outreach capabilities.
*Strong negotiation, communication, and relationship management skills.
*Familiar with social media tools / platforms usage (Instagram, Facebook, YouTube, TikTok).
*Creative thinker with an eye for premium content and storytelling.
*Highly organised, detail-oriented, and able to juggle multiple projects with tight timelines.
*Data-driven, with a good understanding of performance metrics and ROI analysis.

We are looking for an ambitious Assistant Marketing Manager, Singapore (Influencer/Partnerships)to:

* Managing relationships with existing KOL partners and ensuring a consistent inflow of new partners.
*Maintain and uphold stringent selection criteria for any new KOL partners.
*Establish a strong network of KOL partners whilst maintaining excellent relationships with each partner.
*Responsible for ideation/creation of KOL/influencer campaigns for both new and existing partners.
*Maintain a consistent flow of KOL content across various social platforms like Instagram, Facebook, Youtube and TikTok.
*Ensure optimisation of KOL content to drive impact across all channels.
*Provide data driven analytical insights into KOL partner performance numbers.
*Assist in identifying and building strategic partnerships with premium and like-minded brands.
*Support the end-to-end execution of brand partnership projects, from ideation to campaign launch and post-campaign reporting.
*Coordinate cross-brand events, co-branded content, and retail/online collaborations.